Since the early days of social media marketing, businesses have been a bit sceptical about how social centered online platforms can support their marketing strategy. Years have passed and now it is 2017, when social platforms such as LinkedIn, Twitter or Facebook represent a large part of digital campaigns with a range of free opportunities for personalisation, content sharing and networking as well as efficient, targeted advertising options.
Are you interested to see how social marketing has matured and grown over the years? Listen to the episode of Marketing Cloudcast by Salesforce, where Luke Ball, Senior Director of Product Management shares his views of the growing importance of social media.
“We’ve been through the hype cycle and the trough of disillusionment, but I’m seeing a lot of maturation happening right now. Many businesses finally realize the full potential of social and are incorporating it into their processes and business strategies in a more holistic way,” says Luke when asked about the current state of social.