The Future of AI is here!
The arrival of Salesforce’s Spring 17 release heralds a shift forward in the platform. Along with strides forward in the Lightning interface, perhaps the biggest change is the introduction of Salesforce Service Cloud Einstein.
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Is social CRM for you?
This article talks about Traditional Vs Social CRM both as a strategy and a technology. In all honesty, all CRM technologies should be focusing a decent proportion of their R&D budget on social capbailities – any that are not are unlikely to be around much longer.
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4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads
When you work so hard to get leads into the top of the funnel, the same effort should be focused all the way down to ensure the leads eventually get converted. However, I know this is easier said than done!
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How Strategically Aligned is your Organisation?
As Nebula grows, we have an incredible opportunity to become successful leaders in our sector. But how do companies become successful? What is that secret sauce that drives a small startup to become an international powerhouse?
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The Ultimate Content Marketing Personalization Technology Checklist
One of the first steps of every successful marketing strategy is to find out who your target audience is, step in their shoes and understand what they are dreaming about. Once you have that information it is time to start personalising your content on all your digital channels. As multiple studies have shown a significant […]
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35 Top Marketing Automation Tips
So you’ve invested in a Marketing Automation tool – marketing can take care of itself now, right? Well no actually. Marketing Automation Platforms allow you to be smarter with your marketing, make personalisation easier and can certainly remove many manual processes but the logic behind it requires thought, constant iterations and optimisation to be truly […]
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Back to Basics: Building Reports
Do you struggle to build the reports your manager is asking for? Are you still attending every meeting with pages of Excel documents?
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Managing your Marketing Strategy In-House: Is Your Team Ready
Following an implementation of Marketing Automation, you’ll start to take the first steps into managing your Marketing strategy without the support of your implementation partner or agency. For many, this can be a daunting task, but there are some simple steps and questions you can ask yourself that will ease the process considerably.
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How To Optimise Your Email Marketing
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
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Data, Data and yet more Data…
As we move further into a digital world the thirst for data becomes ever increasing. Businesses are collecting more and more of it and then trying to figure out how best to use it to help them market and sell their products and services to both consumers and other businesses.
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Email Unsubscribers and Why They’re Your Blessing in Disguise
In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign performance. However, we are always looking to learn and evolve our campaigns and so these kind of indicators are just as important as the positive ones.
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Customers Are Happy to Share Data. Marketers, Are You Ready?
This report is a nice bit of news from Salesforce for Marketers. In a period where Marketing Managers across Europe are scrutinising the forthcoming GDPR and wondering how it’ll impact their ability to leverage customer data, maybe there’s some light at the end of the tunnel.
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