35 Top Marketing Automation Tips
So you’ve invested in a Marketing Automation tool – marketing can take care of itself now, right? Well no actually. Marketing Automation Platforms allow you to be smarter with your marketing, make personalisation easier and can certainly remove many manual processes but the logic behind it requires thought, constant iterations and optimisation to be truly […]
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Back to Basics: Building Reports
Do you struggle to build the reports your manager is asking for? Are you still attending every meeting with pages of Excel documents?
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Managing your Marketing Strategy In-House: Is Your Team Ready
Following an implementation of Marketing Automation, you’ll start to take the first steps into managing your Marketing strategy without the support of your implementation partner or agency. For many, this can be a daunting task, but there are some simple steps and questions you can ask yourself that will ease the process considerably.
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How To Optimise Your Email Marketing
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
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Data, Data and yet more Data…
As we move further into a digital world the thirst for data becomes ever increasing. Businesses are collecting more and more of it and then trying to figure out how best to use it to help them market and sell their products and services to both consumers and other businesses.
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Email Unsubscribers and Why They’re Your Blessing in Disguise
In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign performance. However, we are always looking to learn and evolve our campaigns and so these kind of indicators are just as important as the positive ones.
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Customers Are Happy to Share Data. Marketers, Are You Ready?
This report is a nice bit of news from Salesforce for Marketers. In a period where Marketing Managers across Europe are scrutinising the forthcoming GDPR and wondering how it’ll impact their ability to leverage customer data, maybe there’s some light at the end of the tunnel.
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5 Ways To Make Your Marketing Automation Less Robotic & More Human
Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation.
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Content Marketing in a World of Wearables
As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium. With the increased adoption of wearable technology the same principles apply, […]
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How To Send Better B2B Emails In 2017
Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by the right people? Multiple elements could win valuable reading seconds for your company: an intriguing subject line, the perfect timing and most importantly segmenting, targeting and positioning your audience.
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If you are responsible for Salesforce within your organisation, then you should without a doubt consider enrolling in the Salesforce University and getting Salesforce certified. Whether your remit is basic configuration, writing code or carrying out strategic business analysis, there is a certification that will benefit you you.
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3 Marketing Automation Road Blocks, and How to Defeat Them
I’ve worked with over 100 companies at the very beginning of their Marketing Automation journey and it’s such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process.
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