Pardot Domain Validation Security Update
A security update from Pardot now requires you to validate your Tracker Domains in order for your branded URLs to continue to work.
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Ohana, Salesforce and Me
I often get asked what I like about my job, and working as a Salesforce Consultant. In truth there are several answers I can give to this – I like the variety of work, I like meeting new clients, getting to know them and their business, understanding the challenges and opportunities they face and ultimately, […]
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The Importance of Switching Off
The week before last, I had an internal debate with myself about switching off, in more ways than one. With a much-needed week’s holiday to Crete, I was really looking forward to totally taking a breaking, switching off my mind and, more literally, switching off my work mobile. However, a couple of my projects were […]
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How real is Artificial Intelligence?
The Hype of Artificial Intelligence continues to grow as businesses are trying to understand what it is and how it may give them some competitor advantage. Can AI give improved productivity and a improved way of doing business with customers? The biggest question currently is will AI determine the winners from the losers in business? […]
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I don’t know what’s going on?
Within any business the absence of a staff member, either planned or not, can be a concerning time. Which of their customers are they working with currently? What is their latest communication with them? What products and services have they promised, and by when? All the concerning questions which will run through any manager’s mind. […]
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You’ve got SPAM: how inactive subscribers affect deliverability
Regardless whether you work in the B2B or B2C sector, email marketing is definitely one of the strongest element of your communication strategy. However, since you are competing with numerous companies for the attention of your customer, you need to make sure only relevant content is being sent to your subscribers. Lack of supervised and […]
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GDPR needn’t be a bombshell for customer-focused marketers
It’s not the first time I’ve heard that GDPR doesn’t necessarily have to be all doom and gloom for businesses. As I witnessed at a recent Pardot User Group, it can also be seen as an opportunity for marketers. It is no doubt an important set of regulations to be aware of and adhere to […]
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What we’ve seen at Salesforce World Tour London 2017
Once again Salesforce World Tour London 2017 turned out to be a big and well orchestrated event for the community. The keynote that year, as always, was impressive.
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Salesforce is Opening Up Metadata to Apex Code
Your Salesforce Org is made up of two types of data:
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Three Things No One Tells You About Email Marketing and AI
Siri, Alexa, Einstein – the tech giants are investing heavily and moving fast on Artificial Intelligence but can it be used and applied successfully for normal organisations with modest budgets?
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When is the right time for an SME to invest in Salesforce?
There are always differing opinions within any organisation regarding the appropriate time to invest the financial and employee resource to implementing enterprise CRM software.
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Salesforce Proclaims ‘The Age Of The Customer’ At London World Tour
Last Thursday I attended my first ever Salesforce event at London ExCel and well, it was something that I have never seen before. Thousands of people gathered in one place to hear what are the latest features and best practices of Salesforce, and to have a great time networking with like-minded individuals. The event started […]
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