How real is Artificial Intelligence?
The Hype of Artificial Intelligence continues to grow as businesses are trying to understand what it is and how it may give them some competitor advantage. Can AI give improved productivity and a improved way of doing business with customers? The biggest question currently is will AI determine the winners from the losers in business? […]
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I don’t know what’s going on?
Within any business the absence of a staff member, either planned or not, can be a concerning time. Which of their customers are they working with currently? What is their latest communication with them? What products and services have they promised, and by when? All the concerning questions which will run through any manager’s mind. […]
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You’ve got SPAM: how inactive subscribers affect deliverability
Regardless whether you work in the B2B or B2C sector, email marketing is definitely one of the strongest element of your communication strategy. However, since you are competing with numerous companies for the attention of your customer, you need to make sure only relevant content is being sent to your subscribers. Lack of supervised and […]
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GDPR needn’t be a bombshell for customer-focused marketers
It’s not the first time I’ve heard that GDPR doesn’t necessarily have to be all doom and gloom for businesses. As I witnessed at a recent Pardot User Group, it can also be seen as an opportunity for marketers. It is no doubt an important set of regulations to be aware of and adhere to […]
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What we’ve seen at Salesforce World Tour London 2017
Once again Salesforce World Tour London 2017 turned out to be a big and well orchestrated event for the community. The keynote that year, as always, was impressive.
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Salesforce is Opening Up Metadata to Apex Code
Your Salesforce Org is made up of two types of data:
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Three Things No One Tells You About Email Marketing and AI
Siri, Alexa, Einstein – the tech giants are investing heavily and moving fast on Artificial Intelligence but can it be used and applied successfully for normal organisations with modest budgets?
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When is the right time for an SME to invest in Salesforce?
There are always differing opinions within any organisation regarding the appropriate time to invest the financial and employee resource to implementing enterprise CRM software.
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Salesforce Proclaims ‘The Age Of The Customer’ At London World Tour
Last Thursday I attended my first ever Salesforce event at London ExCel and well, it was something that I have never seen before. Thousands of people gathered in one place to hear what are the latest features and best practices of Salesforce, and to have a great time networking with like-minded individuals. The event started […]
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Using Javascript Promises to chain asynchronous actions in Salesforce Lightning
Even the title of this article might make your head spin. But, if you develop Lightning Components, try to stick with it: it addresses a tricky use-case when coding Lightning Components and it is actually very neat when you get to the end.
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GDPR: Confusion over compliance
As the clock ticks down to GDPR implementation, every company in every industry will be studiously inspecting the laws and regulations to see how it applies to them. But across the board it seems that there’s widespread confusion as to what it covers. Does it cover existing data? How does it affect boilerplate contracts? And […]
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Using Salesforce Campaigns to track Marketing ROI
When discussing attribution of marketing ROI, I am asked regularly “Surely other companies must have this same problem?”. And my answer is always yes. They do. Attribution is very difficult and there’s no secret sauce that will magically tell you what made a customer buy something. However, that’s no reason to despair. By using the […]
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