GDPR: Confusion over compliance
As the clock ticks down to GDPR implementation, every company in every industry will be studiously inspecting the laws and regulations to see how it applies to them. But across the board it seems that there’s widespread confusion as to what it covers. Does it cover existing data? How does it affect boilerplate contracts? And […]
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Using Salesforce Campaigns to track Marketing ROI
When discussing attribution of marketing ROI, I am asked regularly “Surely other companies must have this same problem?”. And my answer is always yes. They do. Attribution is very difficult and there’s no secret sauce that will magically tell you what made a customer buy something. However, that’s no reason to despair. By using the […]
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Why a Website is Still Your Most Important Piece of Marketing Collateral
With every area of marketing affected by technological improvements and new feature releases, it is hard to keep up with all the latest trends. But in case you are one of the marketers who are in the loop with everything, then there are still a number of further decisions that need to be made. Which […]
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Building Your Brand From the Inside Out
Lately, I’ve been lucky enough to spend a lot of time at Salesforce Tower in London and it’s really got me thinking about the importance of internal marketing and employee engagement. If anyone knows how to do this, it’s Salesforce.
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Using Salesforce Lightning to create responsive web content
“It looks weird on my iPhone”
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Is marketing technology affecting your relationship with IT?
It’s no secret that there have been power struggles between sales and marketing as both functions strive for increased lead generation and revenue growth across the business. But with the advancement of marketing technology, it seems as though there is a new power struggle between marketing and IT to get systems fully integrated with the […]
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Perfect Your Pardot and Salesforce Integration
Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce.
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New Report Outlines the Best in the Email Marketing Industry
Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report ‘Hitting the Mark’, which explores best practice across top retailers in the US and UK markets. Looking at first impression welcome emails, abandoned cart emails and newsletters with recent promotions, reports like this are extremely useful in understanding what drives customer engagement […]
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Three Key Findings from the 2017 Email Marketing Census
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
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How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
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What’s all this about CPQ?
If you’re part of the Salesforce ecosystem you may have heard the acronym CPQ but aren’t quite sure what it means. If so, please read on…
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Top 10 Most Coveted Roles in Digital Marketing
As years go by, we become more and more reliant on digital platforms, mobile transactions, and can’t imagine our lives without dreaming of a never breaking wi-fi connection. Customers around the world want to use quickly and smoothly working online systems, which means companies don’t have any time to waste and have to respond with […]
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