Is marketing technology affecting your relationship with IT?
It’s no secret that there have been power struggles between sales and marketing as both functions strive for increased lead generation and revenue growth across the business. But with the advancement of marketing technology, it seems as though there is a new power struggle between marketing and IT to get systems fully integrated with the […]
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Perfect Your Pardot and Salesforce Integration
Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce.
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New Report Outlines the Best in the Email Marketing Industry
Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report ‘Hitting the Mark’, which explores best practice across top retailers in the US and UK markets. Looking at first impression welcome emails, abandoned cart emails and newsletters with recent promotions, reports like this are extremely useful in understanding what drives customer engagement […]
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Three Key Findings from the 2017 Email Marketing Census
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
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How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
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What’s all this about CPQ?
If you’re part of the Salesforce ecosystem you may have heard the acronym CPQ but aren’t quite sure what it means. If so, please read on…
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Top 10 Most Coveted Roles in Digital Marketing
As years go by, we become more and more reliant on digital platforms, mobile transactions, and can’t imagine our lives without dreaming of a never breaking wi-fi connection. Customers around the world want to use quickly and smoothly working online systems, which means companies don’t have any time to waste and have to respond with […]
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Entering the kinetic email age
As marketing channels and techniques continue to grow and evolve along with new technologies or changing audience behaviour, we can usually assume that the old time favourite ‘The Email’ remains a steady companion for any marketer. Yes there have been bumps in the road with the growth of social media (potentially surpassing email consumption, especially […]
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“Un-Busy” Yourself: Why Quiet Time Is So Important
“Busy” is pretty much a constant state of operation for almost everyone I know. Being busy is almost a status symbol these days, a display of importance and success. But is it healthy? Do we take enough time to be unbusy?
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Track the Impact of Your Salesforce Campaign Like a Shadow Wolf
This helpful guide comes with lots of tips for maximising the use of Salesforce Campaigns one of the most mis-understood or mis-used objects in Salesforce. Potentially one of the richest sources of relevant marketing statistics, we often find that Campaigns have been customised from their original functionality into something completely different. This can cost Sales and […]
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A Developer View on Lightning
For a developer focused on delivering solutions for their customers today, Lightning can seem like a lot of change and hassle for little reason.
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Why AI and Automation Are Among the Key Marketing Trends to Watch in 2017
Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning quickly and easily is not a distant dream or a fairytale anymore, it is reality. However, automation is not the only marketing technique that could benefit your business. In the […]
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