Entering the kinetic email age
As marketing channels and techniques continue to grow and evolve along with new technologies or changing audience behaviour, we can usually assume that the old time favourite ‘The Email’ remains a steady companion for any marketer. Yes there have been bumps in the road with the growth of social media (potentially surpassing email consumption, especially […]
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“Un-Busy” Yourself: Why Quiet Time Is So Important
“Busy” is pretty much a constant state of operation for almost everyone I know. Being busy is almost a status symbol these days, a display of importance and success. But is it healthy? Do we take enough time to be unbusy?
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Track the Impact of Your Salesforce Campaign Like a Shadow Wolf
This helpful guide comes with lots of tips for maximising the use of Salesforce Campaigns one of the most mis-understood or mis-used objects in Salesforce. Potentially one of the richest sources of relevant marketing statistics, we often find that Campaigns have been customised from their original functionality into something completely different. This can cost Sales and […]
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A Developer View on Lightning
For a developer focused on delivering solutions for their customers today, Lightning can seem like a lot of change and hassle for little reason.
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Why AI and Automation Are Among the Key Marketing Trends to Watch in 2017
Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning quickly and easily is not a distant dream or a fairytale anymore, it is reality. However, automation is not the only marketing technique that could benefit your business. In the […]
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How To Keep Your Subscribers Opted-In
An important part of any database management is to honour the email preferences that have been requested by your prospects.
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2 Simple Ways to Keep Your Pardot Mailing Lists Fresh
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
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Should You Be Launching That Overlay?
It’s the age-old dilemma between marketing and user experience. We want to push our messages out to as many relevant people as possible via effective, available and innovative channels but not at the expense of the user experience. It’s a fine balance between hitting your conversion metrics, trying to offer your visitors relevant and timely […]
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Are you connected?
Today most people think about connectivity as meaning internet or mobile access. However, is a more powerful type of connectivity within businesses, connecting teams together?
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5 tips for sending an email blast without getting blacklisted
You’ve got a great looking email, written great content, got a list of signed-up recipients ready to receive your amazing email communications. But will they see it? Will it get through the dreaded spam filters?
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When to Ask for Marketing Automation Help
Marketing Automation is a big investment for most companies and it’s critical to show a good return and improvements to your marketing strategy and performance. In this case, partnering with a consultancy or agency to help you with this may just seem like an additional cost. So, when should you ask you Marketing Automation help?
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Step Up Your Mobile Email Marketing
Email Monday has collected the most important and current statistics over mobile email usages that provides us an exciting insight on how the customers really think of our emails.
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