Why a Website is Still Your Most Important Piece of Marketing Collateral
With every area of marketing affected by technological improvements and new feature releases, it is hard to keep up with all the latest trends. But in case you are one of the marketers who are in the loop with everything, then there are still a number of further decisions that need to be made. Which […]
Read
Building Your Brand From the Inside Out
Lately, I’ve been lucky enough to spend a lot of time at Salesforce Tower in London and it’s really got me thinking about the importance of internal marketing and employee engagement. If anyone knows how to do this, it’s Salesforce.
Read
Using Salesforce Lightning to create responsive web content
“It looks weird on my iPhone”
Read
Is marketing technology affecting your relationship with IT?
It’s no secret that there have been power struggles between sales and marketing as both functions strive for increased lead generation and revenue growth across the business. But with the advancement of marketing technology, it seems as though there is a new power struggle between marketing and IT to get systems fully integrated with the […]
Read
Perfect Your Pardot and Salesforce Integration
Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce.
Read
New Report Outlines the Best in the Email Marketing Industry
Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report ‘Hitting the Mark’, which explores best practice across top retailers in the US and UK markets. Looking at first impression welcome emails, abandoned cart emails and newsletters with recent promotions, reports like this are extremely useful in understanding what drives customer engagement […]
Read
Three Key Findings from the 2017 Email Marketing Census
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
Read
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
Read
What’s all this about CPQ?
If you’re part of the Salesforce ecosystem you may have heard the acronym CPQ but aren’t quite sure what it means. If so, please read on…
Read
Top 10 Most Coveted Roles in Digital Marketing
As years go by, we become more and more reliant on digital platforms, mobile transactions, and can’t imagine our lives without dreaming of a never breaking wi-fi connection. Customers around the world want to use quickly and smoothly working online systems, which means companies don’t have any time to waste and have to respond with […]
Read
Entering the kinetic email age
As marketing channels and techniques continue to grow and evolve along with new technologies or changing audience behaviour, we can usually assume that the old time favourite ‘The Email’ remains a steady companion for any marketer. Yes there have been bumps in the road with the growth of social media (potentially surpassing email consumption, especially […]
Read
“Un-Busy” Yourself: Why Quiet Time Is So Important
“Busy” is pretty much a constant state of operation for almost everyone I know. Being busy is almost a status symbol these days, a display of importance and success. But is it healthy? Do we take enough time to be unbusy?
Read