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Is an ineffective CRM system the route to poor sales?

Is an ineffective CRM system the route to poor sales?

Some scary statistics here – and ones that are so easy to rectify if caught early.  Time and again we hear stories of poor CRM adoption, no-one having faith in the system or the data, and general under utilisation of an expensive investment.

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Get out of the ‘lead magnet’ mindset and focus on value exchange

Get out of the ‘lead magnet’ mindset and focus on value exchange

A recent conversation with a customer about quality content has stuck in my head, most precisely the usage of the phrase “value exchange”.

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Why is meeting Renewables targets good for business?

Why is meeting Renewables targets good for business?

The inner eco-warier in me was really pleased to see that Salesforce had hit its renewable energy pledge, especially as they had done so 33 years early! I was particularly interested though in why the Salesforce executive vice president, Mark Hawkins, claimed that it was good for business.

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Integrating with Salesforce is easy

Integrating with Salesforce is easy

Our customers are continually asking questions like:

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Marketers need to learn how to use Martech Tools

Marketers need to learn how to use Martech Tools

The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But the copy itself is not enough, especially if you don’t know how to manage it with the right technologies.

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Introducing Salesforce DX Open Beta

Salesforce have been dangling DX in front of source-control-hungry developers for some time now. And now it’s finally in Open Beta!

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The Importance of User Experience within Salesforce

The Importance of User Experience within Salesforce

When speaking to people who have been considering Salesforce, there can be an apprehension that it will be a complicated experience. This can be the case, especially if your business has multiple different processes, products, services and markets. Salesforce is built to be able to mirror your business no matter how complicated it is, or […]

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GDPR  It’s real and it’s not far away…..

GDPR It’s real and it’s not far away…..

Every day we speak to companies using their data to market to their customers.  It’s how we have all carried out our day to day prospecting for some time.  But with less than 12 months before a fundamental shift in the law takes place, I worry that many companies are still ill-prepared for what is […]

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Email marketing is now a team-wide job: too many cooks spoil the broth?

Email marketing is now a team-wide job: too many cooks spoil the broth?

The 2017 Email Marketing Industry Census highlights a trend of email marketing shifting from an individual team member’s responsibility, to being shared by the marketing team as a whole.

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Would you hit delete on all of your data?

Would you hit delete on all of your data?

Due to a data breach back in 2015 which highlighted some serious flaws in their data management, Wetherspoons has just deleted almost all of it’s customer data! It’s a brave move and one that I doubt many other organisations would be willing to take. But their logic for doing so isn’t a bad one – […]

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B2B Marketing on a Budget: How to Succeed as a Small Business

B2B Marketing on a Budget: How to Succeed as a Small Business

B2B marketing is expensive, right? Well, not always. There are ways to use the tools and resources around you to create some exceptional marketing campaigns without breaking the bank.

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Automation Rules Now Have Repeat Rule Functionality

Automation Rules Now Have Repeat Rule Functionality

Pardot have just released a really great feature which takes the humble Automation Rule and gives it superpowers. In my opinion anyway.

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