Are Scheduled Reports Safe?
As a business user you often access the same reports. Data is a key driver in decision-making, so you should care about seeing the latest report data.
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New Pardot feature: SSL for Pardot Vanity URLs announced
With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one of the most frequent feature requests for Pardot was enabling SSL for Pardot vanity URLs. Previously, Pardot only had an SSL certificate for the go.pardot.com URL, meaning that it was unable to support HTTPS in […]
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3 Quick Tips to Boost Your Email Marketing ROI This Year
Articles such as the one below from Huffington Post are becoming more and more common, as the importance of email personalisation becomes more widely recognised. Over the past couple of years we’ve seen focus on mobile-responsive emails, interactive emails and the integration of social sharing options into email. However
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Email Campaigns Best Practice
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement.
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Optimise your Email Campaigns
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
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Get Your Emails Delivered
You want your prospects to read your emails, that’s why you send them in the first place right? But the first step is ensuring it reaches their inbox
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Sending your first Pardot email – Checklist
Sending your first Pardot email from a new email service provider can be both exciting and nerve-racking at the same time. Here are the checklist you will want to complete to ensure your first email campaign runs smoothly:
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Our guide to the best Pardot email templates
Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
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Create your Pardot email templates
Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to your specific needs.
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New Feature! Specify the exact send date in Engagement Studio emails
A few days ago Pardot released a new feature which now allows you to specify the exact date that an email is sent out in an Engagement Program.
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Should You Embed Video into Your Emails?
I’ve been asked a few times over recent weeks how to embed a video into marketing emails so I thought I’d share this great article about the advantages of promoting ‘videos’ in email – and some failsafe ways to include them.
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7 Common Reasons Why Your Email Marketing Strategy Isn’t Working
We know that marketing automation can help your marketing strategies and calculate your marketing ROIs. Using platforms, such as Pardot, makes your email marketing efforts more time efficient by automating your tasks. But there is more to it than just implementing Pardot. What happens after the implementation period when your marketing team start using Pardot […]
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