Get Your Emails Delivered
You want your prospects to read your emails, that’s why you send them in the first place right? But the first step is ensuring it reaches their inbox
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Sending your first Pardot email – Checklist
Sending your first Pardot email from a new email service provider can be both exciting and nerve-racking at the same time. Here are the checklist you will want to complete to ensure your first email campaign runs smoothly:
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Our guide to the best Pardot email templates
Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
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Create your Pardot email templates
Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to your specific needs.
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New Feature! Specify the exact send date in Engagement Studio emails
A few days ago Pardot released a new feature which now allows you to specify the exact date that an email is sent out in an Engagement Program.
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Should You Embed Video into Your Emails?
I’ve been asked a few times over recent weeks how to embed a video into marketing emails so I thought I’d share this great article about the advantages of promoting ‘videos’ in email – and some failsafe ways to include them.
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7 Common Reasons Why Your Email Marketing Strategy Isn’t Working
We know that marketing automation can help your marketing strategies and calculate your marketing ROIs. Using platforms, such as Pardot, makes your email marketing efforts more time efficient by automating your tasks. But there is more to it than just implementing Pardot. What happens after the implementation period when your marketing team start using Pardot […]
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Goodbye Salesforce Attachments
It’s been a while in coming by Salesforce is finally banging the last nail into the attachment coffin in the upcoming Spring ’18 release.
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Here are the digital marketing strategies you need to know for 2018
The end of 2017 is only weeks away and everyone is slowly getting affected by the Holiday spirit with funny Christmas jumpers, mince pies, holiday office decorations and of course Jingle Bells streaming all day.
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Five Ways Artificial Intelligence Is Transforming B2B Marketing
Artificial intelligence (AI) is working! B2B marketers that uses AI are being able to process their customers data in an even better way than before and are being able to deliver personalised communication throughout the customer journey. AI has also improved the effectiveness of campaigns and increase business growth. If your company is not already […]
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Do you know what your prospect wants?
One of the trends for B2B marketers is to find the best way of making the process of prioritising leads for the sales reps more effective. Companies wants to know which lead it is that they should prioritise among their opportunities, in what way and with which tools. Using marketing automation is a great solution […]
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How to nurture new vs. existing leads
This question comes up time and time again as we often associate lead nurturing as a very linear process, whereby we attract and nurture new leads to our business and push them through the funnel from top to bottom.
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