Top tips for post-event lead handling
Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a big event or trade show, it’s always tempting to focus on the logistics of making the event run smoothly on the day, and plan to handle leads after returning to the office.
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$50M fund for AI companies, how far can this take Salesforce?
In a world were startups like Uber are valued at $66.6 Billion, Instagram is valued at $1 Billion and Twitter is valued at $14 Billion it can be hard to see how $50 Million could get the cream of the competitive AI industry. This is especially so when it is reported that none of three […]
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Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at children’s clothes which have a history of ‘pretty princess’ vs. ‘aspirational superhero’ type messaging for girls and boys respectively.
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How Can We Benefit from a Marketing Conference?
After a quick one hour train ride, I was at Brighton last Friday to visit the BrightonSEO conference for the first time with high hopes and lots of excitement. With a beautiful sunny day on the beach, the conference was up to a great start and it got better session after session.
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How to Achieve Marketing and Sales Alignment with Pardot
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
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Salesforce leads the AI Journey
In every business I work with it is clear that complexities sit at every level of what they do and therefore their success. It is also these complexities that can make operating there business frustrating at times.
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Key Digital Marketing Trends To Prepare For
Now that summer has gone by (along with the sunny warm days), our lives as marketers became busier than ever. With events and big projects happening in autumn there will be plenty projects to plan, manage and execute through the next couple of months for all of us.
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Hungarian naming conventions were not always evil
As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge.
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3 Top Tips to Start Lead Nurturing
We spend much of our valuable time, money and resources acquiring new leads – whether that’s attending events, creating content or running paid advertising campaigns. But do we do enough to convert these leads into paying customers?
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Google rolls out mobile landing pages assessment tool
A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.
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To Gate or not to Gate, that is the question!
Gating can be seen as the ‘value exchange’ of trading information for content. It’s a contentious issue amongst marketers, and it’s certain that if ten different marketers are asked about their gating strategy, they will give ten different reasonings and justifications.
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Why the marketing campaign is dead and what should replace it
OK, so this post’s title is a little bit hyperbolic – and much of the content of the article has been known for a long time. But it’s still worth remembering the basics.
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