Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we’ve been teased with murmurings and screenshots of a very exciting Pardot release. I’ve been waiting for this with baited breath and cannot wait to see it in action.
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The most effective email marketing tactic of 2017
A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic.
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Why haven’t Marketers Started Using Marketing Automation?
A recent survey from Liana Technologies has explored the application of marketing automation with 421 responders from Europe, Asia and the Middle East. The results revealed that over third of the companies are using automation in their marketing strategy, but the majority is still not 100% sure of the technology itself and how can they […]
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Can Salesforce FSC Drag Retail Banking into an Omni-channel Age?
Having worked with the Salesforce Financial Service Cloud (FSC) and seen companies grow into it and through it, it is great to see that it is expanding out to help Retail Banking. This is not only because it is another sign that FSC is being taken seriously but also because it is being directed as […]
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5 Pardot Things B2B Marketers Won’t Want to Miss at Dreamforce ’17
Dreamforce, the annual conference run by Salesforce just got a lot more exciting for Pardot users. This year Dreamforce takes place from November 6th-9th in San Fransisco.
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Top tips for post-event lead handling
Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a big event or trade show, it’s always tempting to focus on the logistics of making the event run smoothly on the day, and plan to handle leads after returning to the office.
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$50M fund for AI companies, how far can this take Salesforce?
In a world were startups like Uber are valued at $66.6 Billion, Instagram is valued at $1 Billion and Twitter is valued at $14 Billion it can be hard to see how $50 Million could get the cream of the competitive AI industry. This is especially so when it is reported that none of three […]
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Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at children’s clothes which have a history of ‘pretty princess’ vs. ‘aspirational superhero’ type messaging for girls and boys respectively.
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How Can We Benefit from a Marketing Conference?
After a quick one hour train ride, I was at Brighton last Friday to visit the BrightonSEO conference for the first time with high hopes and lots of excitement. With a beautiful sunny day on the beach, the conference was up to a great start and it got better session after session.
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How to Achieve Marketing and Sales Alignment with Pardot
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
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Salesforce leads the AI Journey
In every business I work with it is clear that complexities sit at every level of what they do and therefore their success. It is also these complexities that can make operating there business frustrating at times.
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Key Digital Marketing Trends To Prepare For
Now that summer has gone by (along with the sunny warm days), our lives as marketers became busier than ever. With events and big projects happening in autumn there will be plenty projects to plan, manage and execute through the next couple of months for all of us.
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