Don’t build features you can’t afford to maintain
This interesting article comes from an app-developer’s perspective and looks at whether or not you should be adding that new feature to your app.
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Exciting evolution of the Salesforce AppExchange
The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the migration from Classic to Lightning an even more attractive proposition.
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What Does Apple’s New Cookie Change Up Mean for Pardot Users?
Apple’s new ‘Intelligent Tracking Prevention’ means that the first-party cookies used by Pardot will be deleted after 30 days of prospect inactivity in Safari 11. This is going to impact your ability to track visitors on Apple devices who visit your website less than once per month. The first thing you should do is to […]
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10 top tips for those getting started with Marketing Automation
I see many ‘listicles’ about why companies should adopt marketing automation and the benefits of it but I really like this one about how to get started. Having worked with many customers on their Pardot implementations, these are top tips that I can absolutely relate to and recommend! The list is full of best practice […]
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GDPR and marketing excellence
When I first heard about GDPR and thought about the marketing teams I’ve worked with over the years, my first thought was “how are they going to keep mailing their databases?” But as time goes on, as this article suggests, I’ve reached the conclusion that GDPR is a huge opportunity for B2B marketers to catch […]
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Winter ’18 is here! Super Charge Your Lightning Experience
Winter is fast approaching, and with that, Salesforce has just released their new Winter ’18 update.
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Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we’ve been teased with murmurings and screenshots of a very exciting Pardot release. I’ve been waiting for this with baited breath and cannot wait to see it in action.
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The most effective email marketing tactic of 2017
A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic.
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Why haven’t Marketers Started Using Marketing Automation?
A recent survey from Liana Technologies has explored the application of marketing automation with 421 responders from Europe, Asia and the Middle East. The results revealed that over third of the companies are using automation in their marketing strategy, but the majority is still not 100% sure of the technology itself and how can they […]
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Can Salesforce FSC Drag Retail Banking into an Omni-channel Age?
Having worked with the Salesforce Financial Service Cloud (FSC) and seen companies grow into it and through it, it is great to see that it is expanding out to help Retail Banking. This is not only because it is another sign that FSC is being taken seriously but also because it is being directed as […]
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5 Pardot Things B2B Marketers Won’t Want to Miss at Dreamforce ’17
Dreamforce, the annual conference run by Salesforce just got a lot more exciting for Pardot users. This year Dreamforce takes place from November 6th-9th in San Fransisco.
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Top tips for post-event lead handling
Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a big event or trade show, it’s always tempting to focus on the logistics of making the event run smoothly on the day, and plan to handle leads after returning to the office.
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