Reinvent Corporate Learning with myTrailhead
Two years ago Salesforce.com released Trailhead to the public, a guided interactive learning tool used to improve every aspect of a users Salesforce knowledge. Since it’s conception, literally millions of badges have been earned.
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Dreamforce 2017: Marketing That Sales Teams Love
This year, Salesforce prepared a real treat for marketers at their biggest annual event Dreamforce: the first ever B2B Marketing Keynote, focusing on how to connect marketing and sales activities in one central place.
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Dreamforce Quip announcement – What does it mean
There may well be a few of you asking ‘what Quip is again?’. If so, it is best described as an interactive live document which can present information from multiple areas. To give you an example, if you have a complicated sale which involves multiple teams and complex possible options then you can combine all […]
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Salesforce and Google Partnership Announced
This Monday at Dreamforce, Salesforce CEO Marc Benioff announced that Salesforce and Google are teaming up to increase their customers productivity.
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Don’t build features you can’t afford to maintain
This interesting article comes from an app-developer’s perspective and looks at whether or not you should be adding that new feature to your app.
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Exciting evolution of the Salesforce AppExchange
The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the migration from Classic to Lightning an even more attractive proposition.
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What Does Apple’s New Cookie Change Up Mean for Pardot Users?
Apple’s new ‘Intelligent Tracking Prevention’ means that the first-party cookies used by Pardot will be deleted after 30 days of prospect inactivity in Safari 11. This is going to impact your ability to track visitors on Apple devices who visit your website less than once per month. The first thing you should do is to […]
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10 top tips for those getting started with Marketing Automation
I see many ‘listicles’ about why companies should adopt marketing automation and the benefits of it but I really like this one about how to get started. Having worked with many customers on their Pardot implementations, these are top tips that I can absolutely relate to and recommend! The list is full of best practice […]
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GDPR and marketing excellence
When I first heard about GDPR and thought about the marketing teams I’ve worked with over the years, my first thought was “how are they going to keep mailing their databases?” But as time goes on, as this article suggests, I’ve reached the conclusion that GDPR is a huge opportunity for B2B marketers to catch […]
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Winter ’18 is here! Super Charge Your Lightning Experience
Winter is fast approaching, and with that, Salesforce has just released their new Winter ’18 update.
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Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we’ve been teased with murmurings and screenshots of a very exciting Pardot release. I’ve been waiting for this with baited breath and cannot wait to see it in action.
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The most effective email marketing tactic of 2017
A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic.
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