Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at children’s clothes which have a history of ‘pretty princess’ vs. ‘aspirational superhero’ type messaging for girls and boys respectively.
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How Can We Benefit from a Marketing Conference?
After a quick one hour train ride, I was at Brighton last Friday to visit the BrightonSEO conference for the first time with high hopes and lots of excitement. With a beautiful sunny day on the beach, the conference was up to a great start and it got better session after session.
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How to Achieve Marketing and Sales Alignment with Pardot
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
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Salesforce leads the AI Journey
In every business I work with it is clear that complexities sit at every level of what they do and therefore their success. It is also these complexities that can make operating there business frustrating at times.
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Key Digital Marketing Trends To Prepare For
Now that summer has gone by (along with the sunny warm days), our lives as marketers became busier than ever. With events and big projects happening in autumn there will be plenty projects to plan, manage and execute through the next couple of months for all of us.
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Hungarian naming conventions were not always evil
As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge.
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3 Top Tips to Start Lead Nurturing
We spend much of our valuable time, money and resources acquiring new leads – whether that’s attending events, creating content or running paid advertising campaigns. But do we do enough to convert these leads into paying customers?
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Google rolls out mobile landing pages assessment tool
A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.
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To Gate or not to Gate, that is the question!
Gating can be seen as the ‘value exchange’ of trading information for content. It’s a contentious issue amongst marketers, and it’s certain that if ten different marketers are asked about their gating strategy, they will give ten different reasonings and justifications.
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Why the marketing campaign is dead and what should replace it
OK, so this post’s title is a little bit hyperbolic – and much of the content of the article has been known for a long time. But it’s still worth remembering the basics.
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Some shade between the snow in Salesforce Lightning
Salesforce have started to announce some details of what we can expect in Winter 18… One thing to change is the look and feel of Lightning Experience.
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Crowdsourced testing…. A solution for testing Salesforce Lightning?
Salesforce Lightning is great at a lot of things… It looks modern, the component-oriented model works really nicely, the builder tool is nice.
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