Insights

Clear filter X
Using Javascript Promises to chain asynchronous actions in Salesforce Lightning

Using Javascript Promises to chain asynchronous actions in Salesforce Lightning

Even the title of this article might make your head spin. But, if you develop Lightning Components, try to stick with it: it addresses a tricky use-case when coding Lightning Components and it is actually very neat when you get to the end.

Read
GDPR: Confusion over compliance

GDPR: Confusion over compliance

As the clock ticks down to GDPR implementation, every company in every industry will be studiously inspecting the laws and regulations to see how it applies to them. But across the board it seems that there’s widespread confusion as to what it covers. Does it cover existing data? How does it affect boilerplate contracts? And […]

Read
Using Salesforce Campaigns to track Marketing ROI

Using Salesforce Campaigns to track Marketing ROI

When discussing attribution of marketing ROI, I am asked regularly “Surely other companies must have this same problem?”. And my answer is always yes. They do. Attribution is very difficult and there’s no secret sauce that will magically tell you what made a customer buy something. However, that’s no reason to despair. By using the […]

Read
Why a Website is Still Your Most Important Piece of Marketing Collateral

Why a Website is Still Your Most Important Piece of Marketing Collateral

With every area of marketing affected by technological improvements and new feature releases, it is hard to keep up with all the latest trends. But in case you are one of the marketers who are in the loop with everything, then there are still a number of further decisions that need to be made. Which […]

Read
Building Your Brand From the Inside Out

Building Your Brand From the Inside Out

Lately, I’ve been lucky enough to spend a lot of time at Salesforce Tower in London and it’s really got me thinking about the importance of internal marketing and employee engagement. If anyone knows how to do this, it’s Salesforce.

Read
Using Salesforce Lightning to create responsive web content

Using Salesforce Lightning to create responsive web content

“It looks weird on my iPhone”

Read
Is marketing technology affecting your relationship with IT?

Is marketing technology affecting your relationship with IT?

It’s no secret that there have been power struggles between sales and marketing as both functions strive for increased lead generation and revenue growth across the business. But with the advancement of marketing technology, it seems as though there is a new power struggle between marketing and IT to get systems fully integrated with the […]

Read
Perfect Your Pardot and Salesforce Integration

Perfect Your Pardot and Salesforce Integration

Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce.

Read
New Report Outlines the Best in the Email Marketing Industry

New Report Outlines the Best in the Email Marketing Industry

Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report ‘Hitting the Mark’, which explores best practice across top retailers in the US and UK markets. Looking at first impression welcome emails, abandoned cart emails and newsletters with recent promotions, reports like this are extremely useful in understanding what drives customer engagement […]

Read
Three Key Findings from the 2017 Email Marketing Census

Three Key Findings from the 2017 Email Marketing Census

It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.

Read
How to Implement Marketing Automation in 5 Easy Steps

How to Implement Marketing Automation in 5 Easy Steps

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.

Read
What’s all this about CPQ?

What’s all this about CPQ?

If you’re part of the Salesforce ecosystem you may have heard the acronym CPQ but aren’t quite sure what it means.  If so, please read on…

Read