Hungarian naming conventions were not always evil
As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge.
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3 Top Tips to Start Lead Nurturing
We spend much of our valuable time, money and resources acquiring new leads – whether that’s attending events, creating content or running paid advertising campaigns. But do we do enough to convert these leads into paying customers?
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Google rolls out mobile landing pages assessment tool
A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.
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To Gate or not to Gate, that is the question!
Gating can be seen as the ‘value exchange’ of trading information for content. It’s a contentious issue amongst marketers, and it’s certain that if ten different marketers are asked about their gating strategy, they will give ten different reasonings and justifications.
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Why the marketing campaign is dead and what should replace it
OK, so this post’s title is a little bit hyperbolic – and much of the content of the article has been known for a long time. But it’s still worth remembering the basics.
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Some shade between the snow in Salesforce Lightning
Salesforce have started to announce some details of what we can expect in Winter 18… One thing to change is the look and feel of Lightning Experience.
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Crowdsourced testing…. A solution for testing Salesforce Lightning?
Salesforce Lightning is great at a lot of things… It looks modern, the component-oriented model works really nicely, the builder tool is nice.
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Get More Subscribers with an Email Sign-up Form
You have your newsletter ready to send with the perfect, appealing subject line, an outstanding design that is mobile-responsive and of course some interesting content. But do you have enough people to target?
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Automation, Automation, Automation
Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.
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7 Advantages of Using Salesforce as Your CRM System
If you are thinking about investing in Salesforce, or have it and think you could be doing more with it – take a look these great reasons for using Salesforce.
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A “Provider” Pattern in Salesforce Lighting
As a developer coming to Lightning, one of the immediate questions is: How can I share code between my components? Well, there’s a nice summary of two code-sharing options on the Salesforce Developers Blog: Modularizing Code in Lightning Components. But,
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Is an ineffective CRM system the route to poor sales?
Some scary statistics here – and ones that are so easy to rectify if caught early. Time and again we hear stories of poor CRM adoption, no-one having faith in the system or the data, and general under utilisation of an expensive investment.
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