Goodbye Salesforce Attachments
It’s been a while in coming by Salesforce is finally banging the last nail into the attachment coffin in the upcoming Spring ’18 release.
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Here are the digital marketing strategies you need to know for 2018
The end of 2017 is only weeks away and everyone is slowly getting affected by the Holiday spirit with funny Christmas jumpers, mince pies, holiday office decorations and of course Jingle Bells streaming all day.
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Five Ways Artificial Intelligence Is Transforming B2B Marketing
Artificial intelligence (AI) is working! B2B marketers that uses AI are being able to process their customers data in an even better way than before and are being able to deliver personalised communication throughout the customer journey. AI has also improved the effectiveness of campaigns and increase business growth. If your company is not already […]
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Do you know what your prospect wants?
One of the trends for B2B marketers is to find the best way of making the process of prioritising leads for the sales reps more effective. Companies wants to know which lead it is that they should prioritise among their opportunities, in what way and with which tools. Using marketing automation is a great solution […]
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How to nurture new vs. existing leads
This question comes up time and time again as we often associate lead nurturing as a very linear process, whereby we attract and nurture new leads to our business and push them through the funnel from top to bottom.
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Salesforce’s Time field (Beta) – Why and when to use it
The new Time field which can be found in the sandbox at the moment enables you to easily add a time to a record. This can be as a manually entered field or as a formula field. People have been finding uses for this in various firms including event control, project management, within cases and […]
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GDPR: An opportunity, not a threat
Despite marketers across the EU having GDPR on their radars as a cause for concern in 2018, Mike O’Brien correctly identifies that GDPR should be seen as a positive influence on marketers which provides several opportunities. GDPR offers marketers the chance to rebuild trust with customers who associate marketers with the absuse of long email […]
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What can we learn from a Cockatoo?
These very entertaining cockatoo YouTube channels go to show that you don’t need to be a marketing expert to grow your audiences on social. But what they do prove is that consistent, quality, entertaining and relevant content wins.
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5 Key Takeaways from Salesforce’s Q3 2018 Earnings Report
With the Salesforce mania of Dreamforce behind us, we are now looking forward to what the next year of Salesforce will bring us. The latest earnings report was released this week and tells us a bit about what we can expect from the tech giant this year.
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Personalisation, Data and Best Practices in Digital Marketing
In a recent online discussion with CXOTalk, McKinsey’s top digital marketing adviser Robert Tas shared what he thinks are the most important components of digital marketing: personalisation, data, design, marketing technology and operating model – the speed at which we work. All of these five trends are connected by one major goal: to create personalised […]
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The Differences Between Account Engagement (Pardot) and Salesforce Campaigns
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for.
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How do native social media lead gen forms affect marketing automation?
Social Media websites have been stepping up their efforts to keep visitors browsing directly on their platforms rather than being linked elsewhere. The reason? It’s a simple fact that the longer a visitor is browsing on their platform, the more potential ad revenue which can be generated. Examples of this are News on Facebook and […]
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