Salesforce’s Time field (Beta) – Why and when to use it
The new Time field which can be found in the sandbox at the moment enables you to easily add a time to a record. This can be as a manually entered field or as a formula field. People have been finding uses for this in various firms including event control, project management, within cases and […]
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GDPR: An opportunity, not a threat
Despite marketers across the EU having GDPR on their radars as a cause for concern in 2018, Mike O’Brien correctly identifies that GDPR should be seen as a positive influence on marketers which provides several opportunities. GDPR offers marketers the chance to rebuild trust with customers who associate marketers with the absuse of long email […]
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What can we learn from a Cockatoo?
These very entertaining cockatoo YouTube channels go to show that you don’t need to be a marketing expert to grow your audiences on social. But what they do prove is that consistent, quality, entertaining and relevant content wins.
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5 Key Takeaways from Salesforce’s Q3 2018 Earnings Report
With the Salesforce mania of Dreamforce behind us, we are now looking forward to what the next year of Salesforce will bring us. The latest earnings report was released this week and tells us a bit about what we can expect from the tech giant this year.
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Personalisation, Data and Best Practices in Digital Marketing
In a recent online discussion with CXOTalk, McKinsey’s top digital marketing adviser Robert Tas shared what he thinks are the most important components of digital marketing: personalisation, data, design, marketing technology and operating model – the speed at which we work. All of these five trends are connected by one major goal: to create personalised […]
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The Differences Between Account Engagement (Pardot) and Salesforce Campaigns
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for.
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How do native social media lead gen forms affect marketing automation?
Social Media websites have been stepping up their efforts to keep visitors browsing directly on their platforms rather than being linked elsewhere. The reason? It’s a simple fact that the longer a visitor is browsing on their platform, the more potential ad revenue which can be generated. Examples of this are News on Facebook and […]
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MyTopTakeaways from Dreamforce 2017
Mid-November saw 170,000 Salesforce fans descend on San Francisco for the world’s largest tech conference, Dreamforce 2017: All eager to get a first look into the new features being planned for Salesforce over the coming months.
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Nurture Program Tips For The Savvy Marketer
Dreamforce 2017 stepped up the amount of content for B2B marketers, with one of the more educational sessions being delivered by Project Manager Allison Cuzzort, giving a deep dive into some best practice Engagement Studio tips.
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Reinvent Corporate Learning with myTrailhead
Two years ago Salesforce.com released Trailhead to the public, a guided interactive learning tool used to improve every aspect of a users Salesforce knowledge. Since it’s conception, literally millions of badges have been earned.
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Dreamforce 2017: Marketing That Sales Teams Love
This year, Salesforce prepared a real treat for marketers at their biggest annual event Dreamforce: the first ever B2B Marketing Keynote, focusing on how to connect marketing and sales activities in one central place.
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Dreamforce Quip announcement – What does it mean
There may well be a few of you asking ‘what Quip is again?’. If so, it is best described as an interactive live document which can present information from multiple areas. To give you an example, if you have a complicated sale which involves multiple teams and complex possible options then you can combine all […]
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