Pardot Business Units – Leads and Contacts Syncing to Multiple BUs
Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with…
My Favourite Features of the Pardot Summer ’21 Release
Over the past years, we have seen many great additions to Pardot, including new feature releases and user experience improvements. So, it is no surprise…
Do you really need that Custom Redirect?
Whenever I support my customers with Pardot clean-up tasks, I am always scared to look at the custom redirect page. Way too often I see…
When is it time for a Salesforce Health Check?
Although Salesforce controls a lot of their security features, there are different levels of security that you need to be aware of. The simplest way…
Dependent Fields for Pardot Checkboxes
Dependent Fields are important for any successful form strategy. However, this functionality is only available for the Text or Dropdown field types. But what if…
Did You Assign That Prospect?!
One of the most common questions I get asked as a Pardot Consultant is: 'Why didn't this happen'. This can be anything from 'Why didn't…
Incremental Field Values in Pardot
There are so many clever tools available to use in Pardot... if only you knew where to find them. Today, I'm going to take a…
How to Build Smart Segmentation Lists
Segmentation lists are crucial for every email communication strategy, as they form the target audience you would like to reach. However, the focus can easily…
Moving to Pardot First-Party Cookie Tracking
When a technical change is available in your Pardot account, it can be hard as an administrator to get all the facts, and put together…
