Pardot Email Logging in Salesforce
We all dream of an ideal world, where sales and marketing come hand in hand in Salesforce. But the biggest challenge for sales teams is…
What is B2B Marketing Analytics PLUS?
You may have heard of B2B Marketing Analytics (B2B MA), and may even be using some of the out of the box or custom build…
Flow for Developers
Rivers, and paddling them in a canoe, can teach you important lessons about going with the flow. You're never going to successfully paddle upstream against…
Reduce, Reuse, Recycle with Snippets!
One thing you can never have enough of is time, and one way to save yourself some is by using re-usable 'Snippets' in your Pardot…
Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales.…
How to Fix Those Pesky Outlook Fonts
Outlook eh. *Email Marketers scream everywhere*. If you've ever tried to build an email, got it looking perfect, and then run it through Outlook rendering,…
Pardot Forms Kiosk / Data Entry Mode is The Hero You Need
Sure, hero might be dramatic, but it's true. Pardot Forms Kiosk / Data Entry Mode helps keeping Pardot prospect data accurate, and stops us spending…
Should you Enable Pardot AMPSEA?
AMPSEA. No, my cat didn't just walk over my keyboard. AMPSEA stands for 'Allowing Multiple Prospects with the Same Email Address', and it's a feature…
5+1 Steps for Sending Successful Emails
Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the…
