Build More Targeted Buyer Journeys with Account Engagements Engagement Studio
Engaging with your prospects in real-time has just got a whole lot easier with the launch of Salesforce Account Engagement’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers.
Read
6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…
Read
Save Time with These Account Engagement Shortcuts
Did you know there’s a super easy way to get to some of the most commonly used features in Account Engagement using just your keyboard? Hit one of the combinations above to navigate Account Engagement much more efficiently.
Read
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?
Read
Using Account Engagement Form Handlers to Integrate your Existing Web Forms
This post in our Doing More with Account Engagement Forms series looks at how to use Account Engagement Form Handlers to integrate existing web forms without disrupting any back-end processes. Some of your website forms may be already set up to trigger internal processes, e.g. logins or online purchases.
Read
Creating Variable Height iframes for Account Engagement Forms
This post forms part of our popular Doing More with Account Engagement Forms series. Here, we focus on how to integrate iframes seamlessly into your site with variable heights. A common problem you may face when hosting Account Engagement iframe forms on your site is what to do if they change height.
Read
Improve Form Conversion Rates with Progressive Profiling
As part of our Doing More with Account Engagement Forms blog series, this post looks at how to use Account Engagement’s Progressive Profiling feature. Learn how to improve the quality of your prospect data without impacting conversion rates.
Read
Style Account Engagement Forms to Look Like Your Own Site
In the Doing More with Account Engagement Forms series, we are sharing with you all our favourite features, tips and best practices for making Account Engagement Forms work better for your business. Here, we show you how to make Account Engagement Forms fit seamlessly into your website.
Read
Doing More with Account Engagement Forms
Using Account Engagement forms to collect data is a brilliant way to collect clean and up-to-date data from your visitors. At Nebula, we have set up hundreds of Account Engagement forms for our clients and have learned some fantastic tips and tricks along the way.
Read
6 Reasons Your Business Needs Lead Scoring
“The leads marketing sent through are terrible.” “Sales are ignoring all these great leads.” “We missed out on that opportunity.” “I feel like I’m wasting my time”. If any of these comments ring a bell, you should be scoring your leads.
Read