How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
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Understanding Pardot’s Engagement Studio
In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to be aware of when setting up your nurture programs in Engagement Studio.
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What’s new with Pardot’s Engagement Studio?
Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality and creating new nurture programs.
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Salesforce Pardot again recognized as a Marketing Automation leader
As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time.
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What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?
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Wave for B2B Marketing (Pardot)
I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform. For me this was the only area that I thought Pardot needed to improve. With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the […]
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Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.
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Build More Targeted Buyer Journeys with Account Engagements Engagement Studio
Engaging with your prospects in real-time has just got a whole lot easier with the launch of Salesforce Account Engagement’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers.
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6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…
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Save Time with These Account Engagement Shortcuts
Did you know there’s a super easy way to get to some of the most commonly used features in Account Engagement using just your keyboard? Hit one of the combinations above to navigate Account Engagement much more efficiently.
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How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?
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Using Account Engagement Form Handlers to Integrate your Existing Web Forms
This post in our Doing More with Account Engagement Forms series looks at how to use Account Engagement Form Handlers to integrate existing web forms without disrupting any back-end processes. Some of your website forms may be already set up to trigger internal processes, e.g. logins or online purchases.
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