Capture the webpage when using a Pardot form on multiple pages
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know…
Do you actually need Pardot Business Units?
This is the first blog in the Migrating to Pardot Business Units series. Let's look at the first question you should ask yourself when considering…
Migrating to Pardot Business Units: Blog Series
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units…
Optimise your email templates: 2021 and beyond
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple…
What is CI/CD and how it can benefit you
In this post, I'll be explaining what CI/CD is as part of the DevOps flow. I will provide a simple code change example on how…
Top Tools for your Account Based Marketing Strategy
Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are…
Apple’s Mail Privacy Protection, What Does it Mean for Marketers?
In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir…
Code Sharing With Classes in LWC
There are some well-established methods for code sharing in LWC: We can compose entire UI components in the HTML template, or via Lightning App Builder.…
5 Exciting New Features in the Winter ’22 Release!
With the Winter '22 release just days away, we thought we would list some of the new Salesforce features we are most excited to see!…
