So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
Continue reading “How to Achieve Marketing and Sales Alignment with Pardot”
Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.
Pardot have just released a really great feature which takes the humble Automation Rule and gives it superpowers. In my opinion anyway.
Continue reading “Automation Rules Now Have Repeat Rule Functionality”
A security update from Pardot now requires you to validate your Tracker Domains in order for your branded URLs to continue to work.
Once again Salesforce World Tour London 2017 turned out to be a big and well orchestrated event for the community. The keynote that year, as always, was impressive.
Continue reading “What we’ve seen at Salesforce World Tour London 2017”
Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. Continue reading “Perfect Your Pardot and Salesforce Integration”
An important part of any database management is to honour the email preferences that have been requested by your prospects.
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
Continue reading “2 Simple Ways to Keep Your Pardot Mailing Lists Fresh”
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
Continue reading “Pardot Training Can Get You a High Return on Investment”
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly, Continue reading “Why Data-Driven Marketing Is the Only Way Forward”
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing campaigns and their impact on sales revenue. Put simply, it allows you to take credit for all that hard work you put in!