With the release of the latest #Salesforce update, Account Engagement (formerly #Pardot) users should be aware of a significant change on the horizon: “Support for the Enhanced Email Experience in Account Engagement is ending with the Winter ’25 release.”
While this may feel like an unwelcome shift for some, the good news is that the #Marketing Cloud Email Builder (also known as the ‘New Email Experience’) will be available for everyone. Continue reading “End of support for Enhanced Email Experience in Account Engagement”
Category: Pardot
Why Marketers Should Still Learn HTML Fundamentals in 2025
In the ever-evolving world of digital marketing, it’s easy to get swept up in the latest trends, tools, and platforms. From social media algorithms to the endless new features on email marketing platforms, the digital landscape is constantly shifting. But in all of this, there’s one fundamental skill that often gets overlooked — the ability to understand and write basic HTML. Continue reading “Why Marketers Should Still Learn HTML Fundamentals in 2025”
How to embed an Eventbrite button in Account Engagement Landing Pages
Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account engagement landing page, you can streamline the registration process for your audience. Continue reading “How to embed an Eventbrite button in Account Engagement Landing Pages”
Data Cloud & Account Engagement – What you need to know
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot). Continue reading “Data Cloud & Account Engagement – What you need to know”
Tracking Phone Number Clicks in Your Landing Pages
A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a mobile device. However, tracking the engagement of a phone number link in Account Engagement can be challenging. Here’s a quick workaround we’ve tested and used. Continue reading “Tracking Phone Number Clicks in Your Landing Pages”
The new Account Engagement Email builder is here!
It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring ’24 release, there is a new addition to the family of email builders for Account Engagement. Continue reading “The new Account Engagement Email builder is here!”
Dynamic Content vs Snippets in Account Engagement
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So let’s take it back to some trusty features we see many of our customers utilising. Continue reading “Dynamic Content vs Snippets in Account Engagement”
Use AI to Generate Content in Account Engagement
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant. Let’s take a closer look at this tool… Continue reading “Use AI to Generate Content in Account Engagement”
From Dropdowns to Delight: Transforming the Default Country Field for Better User Experience
Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.
Lead Source Tracking in Account Engagement (Pardot)
Firstly, what is ‘lead source’?
Let’s start by defining what a ‘lead source’ actually is and why we use it. Continue reading “Lead Source Tracking in Account Engagement (Pardot)”
Prepare for 2024 Changes for Email Senders
Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims to answer all of your questions. Continue reading “Prepare for 2024 Changes for Email Senders”
Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time. Continue reading “Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success”