When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift.
Continue reading “Prepare your Pardot Account for Apple Mail Privacy Changes”
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards better development best practices when using Pardot. It came alongside other features to more closely align administration of Pardot and Salesforce.
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should make, our last blog in the Migrating to Pardot Business Units series is here. We share our top tips for a smooth and successful business unit migration.
Continue reading “How can you ensure a smooth and successful migration?”
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool for anyone without prior coding experience. It really focuses on making the user experience as easy as possible. I’m going to break down my favourite features and take you through everything you need to know to get started.
Continue reading “It’s Finally Here: Pardot’s Landing Page Builder”
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio.
Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect to the wrong landing page or to a broken URL. Your first instinct might be to panic but luckily there are a couple of things you can do to minimise the disruption caused.
Read this blog to find out how.
Continue reading “Sent a Pardot email with a broken link? What you should do next”
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve this.
Continue reading “Capture the webpage when using a Pardot form on multiple pages”
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself when considering a move to Business Units:
“Do you actually need Pardot Business Units?”
It’s a really exciting feature for Pardot and opens up a lot of potential for some businesses, particularly larger ones. However, this setup is not a magic wand that will transform your marketing automation strategy overnight.
Continue reading “Do you actually need Pardot Business Units?”
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need.
Continue reading “Migrating to Pardot Business Units: Blog Series”
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple Mail, Outlook and Yahoo Mail. Within the world of email marketing, we all know how fiddly some email clients can be (looking at you Outlook), each client supports slightly different features than another. So how do you know: Where to optimise? How to optimise? And what should you focus on to stay ahead of the competition?
Continue reading “Optimise your email templates: 2021 and beyond”
Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!
Continue reading “Top Tools for your Account Based Marketing Strategy”
In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir for marketers: Mail Privacy Protection (MPP).
Continue reading “Apple’s Mail Privacy Protection, What Does it Mean for Marketers?”
NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time.
Typically, surveys are hard to set up in Pardot because Forms are linked to Prospect fields. And you don’t want to end up creating a whole bunch of new fields every time you send out a survey. This is where the simplicity and consistency of NPS surveys makes them perfect for Pardot!
When you set up NPS surveys in Pardot, you can automate everything. From triggering the email invite, to capturing the survey submission, and reporting on the results effortlessly from Salesforce. The process is simple, but effective, so let’s get started.
Continue reading “Boost your Customer Experience with NPS Surveys in Pardot”