Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation.
Continue reading “5 Ways To Make Your Marketing Automation Less Robotic & More Human”
As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium.
With the increased adoption of wearable technology the same principles apply, it may just force us to think outside of the box. Although this won’t impact the vast majority of businesses or marketers on mass for a while yet, you should stay ahead of the game and be aware of the technology to come and how people are using it.
In the future, we will no doubt have to think about content marketing as shorter bites, more visual, including sound and interaction with real-life.
Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?
Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by the right people? Multiple elements could win valuable reading seconds for your company: an intriguing subject line, the perfect timing and most importantly segmenting, targeting and positioning your audience. Continue reading “How To Send Better B2B Emails In 2017”
I’ve worked with over 100 companies at the very beginning of their Marketing Automation journey and it’s such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process. Continue reading “3 Marketing Automation Road Blocks, and How to Defeat Them”
Since the early days of social media marketing, businesses have been a bit sceptical about how social centered online platforms can support their marketing strategy. Years have passed and now it is 2017, when social platforms such as LinkedIn, Twitter or Facebook represent a large part of digital campaigns with a range of free opportunities for personalisation, content sharing and networking as well as efficient, targeted advertising options.
Are you interested to see how social marketing has matured and grown over the years? Listen to the episode of Marketing Cloudcast by Salesforce, where Luke Ball, Senior Director of Product Management shares his views of the growing importance of social media.
“We’ve been through the hype cycle and the trough of disillusionment, but I’m seeing a lot of maturation happening right now. Many businesses finally realize the full potential of social and are incorporating it into their processes and business strategies in a more holistic way,” says Luke when asked about the current state of social.
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
Continue reading “Pardot Training Can Get You a High Return on Investment”
New Year, new you… and for every marketer a new plan! Overall business strategies may not widely deviate from year to year, but priorities do and it’s time to work out how best to use your resources to get the results you need.
Continue reading “How to start planning your digital campaigns in 2017”
As marketers are held more and more accountable for their spend and revenue, delivering a solid attribution model is key. But this is much easier said than done. The sales process have developed from a funnel structure to a web of touchpoints across a myriad of channels. Continue reading “Find the Right Technology Stack to Nail Your Attribution Model”
You have probably noticed that Account Based Marketing (also known as ‘ABM’) is a buzz phrase in the marketing world at present. One of the reasons that the topic is getting far more airtime these days is because more companies now have the tools to be able to effectively implement an ABM strategy. Continue reading “We finally have the tools to implement effective Account Based Marketing”
51 essential tips – that seems like a lot of tips to digest and put into practice.
Continue reading “Take these email marketing tips into the new year with you”
Email marketing continues to be a strong channel for B2B and technology can help you reach a highly personalised communication strategy for your audience.
Continue reading “Email marketing in 2017: The only thing that’s changed is everything”
Looking ahead to 2017, marketers should really be focused on technology. There have been huge advances in how marketers can leverage new technology to better connect with customers.
Continue reading “Marketers: What digital investments you need to make next year”