So you’ve invested in a Marketing Automation tool – marketing can take care of itself now, right? Well no actually. Marketing Automation Platforms allow you to be smarter with your marketing, make personalisation easier and can certainly remove many manual processes but the logic behind it requires thought, constant iterations and optimisation to be truly effective. Continue reading “35 Top Marketing Automation Tips”
Category: Marketing
Managing your Marketing Strategy In-House: Is Your Team Ready
Following an implementation of Marketing Automation, you’ll start to take the first steps into managing your Marketing strategy without the support of your implementation partner or agency. For many, this can be a daunting task, but there are some simple steps and questions you can ask yourself that will ease the process considerably. Continue reading “Managing your Marketing Strategy In-House: Is Your Team Ready”
How To Optimise Your Email Marketing
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
Email Unsubscribers and Why They’re Your Blessing in Disguise
In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign performance. However, we are always looking to learn and evolve our campaigns and so these kind of indicators are just as important as the positive ones. Continue reading “Email Unsubscribers and Why They’re Your Blessing in Disguise”
5 Ways To Make Your Marketing Automation Less Robotic & More Human
Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation.
Continue reading “5 Ways To Make Your Marketing Automation Less Robotic & More Human”
Content Marketing in a World of Wearables
As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium.
With the increased adoption of wearable technology the same principles apply, it may just force us to think outside of the box. Although this won’t impact the vast majority of businesses or marketers on mass for a while yet, you should stay ahead of the game and be aware of the technology to come and how people are using it.
In the future, we will no doubt have to think about content marketing as shorter bites, more visual, including sound and interaction with real-life.
Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?
How To Send Better B2B Emails In 2017
Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by the right people? Multiple elements could win valuable reading seconds for your company: an intriguing subject line, the perfect timing and most importantly segmenting, targeting and positioning your audience. Continue reading “How To Send Better B2B Emails In 2017”
3 Marketing Automation Road Blocks, and How to Defeat Them
I’ve worked with over 100 companies at the very beginning of their Marketing Automation journey and it’s such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process. Continue reading “3 Marketing Automation Road Blocks, and How to Defeat Them”
Social Media Is Growing Up. What Does That Mean for Your Marketing?
Since the early days of social media marketing, businesses have been a bit sceptical about how social centered online platforms can support their marketing strategy. Years have passed and now it is 2017, when social platforms such as LinkedIn, Twitter or Facebook represent a large part of digital campaigns with a range of free opportunities for personalisation, content sharing and networking as well as efficient, targeted advertising options.
Are you interested to see how social marketing has matured and grown over the years? Listen to the episode of Marketing Cloudcast by Salesforce, where Luke Ball, Senior Director of Product Management shares his views of the growing importance of social media.
“We’ve been through the hype cycle and the trough of disillusionment, but I’m seeing a lot of maturation happening right now. Many businesses finally realize the full potential of social and are incorporating it into their processes and business strategies in a more holistic way,” says Luke when asked about the current state of social.
Pardot Training Can Get You a High Return on Investment
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
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How to start planning your digital campaigns in 2017
New Year, new you… and for every marketer a new plan! Overall business strategies may not widely deviate from year to year, but priorities do and it’s time to work out how best to use your resources to get the results you need.
Continue reading “How to start planning your digital campaigns in 2017”
Find the Right Technology Stack to Nail Your Attribution Model
As marketers are held more and more accountable for their spend and revenue, delivering a solid attribution model is key. But this is much easier said than done. The sales process have developed from a funnel structure to a web of touchpoints across a myriad of channels. Continue reading “Find the Right Technology Stack to Nail Your Attribution Model”