Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. Continue reading “Perfect Your Pardot and Salesforce Integration”
Author: Nicola Hodd
Three Key Findings from the 2017 Email Marketing Census
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
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Entering the kinetic email age
As marketing channels and techniques continue to grow and evolve along with new technologies or changing audience behaviour, we can usually assume that the old time favourite ‘The Email’ remains a steady companion for any marketer.
Yes there have been bumps in the road with the growth of social media (potentially surpassing email consumption, especially within the millenials age group) and mobile adoption (prompting a fast switch to responsive design) but overall, email marketing has remained an essential asset in the marketers ever-expanding toolkit.
But is the next bump in the road going to be an essential one for your brand? I think the idea of kinetic design is an interesting one. The purpose is to attract more attention and bring some interaction into the inbox prior to hitting a webpage.
As this article also highlights, using kinetic design where it truly adds to the experience of the user will ensure that it’s applied in the best possible way. Have fun finding out if it works well for your industry/audience!
Kinetic email design acts as the next stage of responsive, giving the user multiple ways to interact with the content and layout before he or she takes a committed action.
How To Keep Your Subscribers Opted-In
An important part of any database management is to honour the email preferences that have been requested by your prospects.
Should You Be Launching That Overlay?
It’s the age-old dilemma between marketing and user experience. We want to push our messages out to as many relevant people as possible via effective, available and innovative channels but not at the expense of the user experience. It’s a fine balance between hitting your conversion metrics, trying to offer your visitors relevant and timely information whilst not disrupting their journey. Continue reading “Should You Be Launching That Overlay?”
5 tips for sending an email blast without getting blacklisted
You’ve got a great looking email, written great content, got a list of signed-up recipients ready to receive your amazing email communications. But will they see it? Will it get through the dreaded spam filters?
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4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads
When you work so hard to get leads into the top of the funnel, the same effort should be focused all the way down to ensure the leads eventually get converted. However, I know this is easier said than done!
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35 Top Marketing Automation Tips
So you’ve invested in a Marketing Automation tool – marketing can take care of itself now, right? Well no actually. Marketing Automation Platforms allow you to be smarter with your marketing, make personalisation easier and can certainly remove many manual processes but the logic behind it requires thought, constant iterations and optimisation to be truly effective. Continue reading “35 Top Marketing Automation Tips”
Email Unsubscribers and Why They’re Your Blessing in Disguise
In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign performance. However, we are always looking to learn and evolve our campaigns and so these kind of indicators are just as important as the positive ones. Continue reading “Email Unsubscribers and Why They’re Your Blessing in Disguise”
Content Marketing in a World of Wearables
As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium.
With the increased adoption of wearable technology the same principles apply, it may just force us to think outside of the box. Although this won’t impact the vast majority of businesses or marketers on mass for a while yet, you should stay ahead of the game and be aware of the technology to come and how people are using it.
In the future, we will no doubt have to think about content marketing as shorter bites, more visual, including sound and interaction with real-life.
Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?
Pardot Training Can Get You a High Return on Investment
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
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How to start planning your digital campaigns in 2017
New Year, new you… and for every marketer a new plan! Overall business strategies may not widely deviate from year to year, but priorities do and it’s time to work out how best to use your resources to get the results you need.
Continue reading “How to start planning your digital campaigns in 2017”