by Nicola Hodd 
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
Neither are new concepts, but it appears they are becoming increasingly important for organisations to master and marketing teams are getting better at delivering on them. But as ever, there is always room for improvement and you can learn from the companies that are doing it well by seeing what they have to say in the full report below.
The increased use of automated email marketing is a key theme of this year’s Email Census as marketers strive to get better return on investment from this channel, while simultaneously offering a more relevant, timely and targeted experience to subscribers.