Resubscribe Prospects Automatically in Pardot
Next in the series of amazing new features Pardot have rolled out this autumn is 'Allow Prospects to Resubscribe to Pardot Emails'. This allows marketers…
Report on Pardot Marketing Assets in Salesforce With Engagement History
Pardot's native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the…
Have Your Say in the Future of Salesforce on the IdeaExchange
Ever thought "I wish Salesforce did this" or "Why doesn't Pardot do that"? Well, you aren't alone! Over 1.7 million upvotes have been cast on Salesforce Ideas over the last 12 years.
How to Integrate Google Analytics with Account Engagement Forms
Account Engagement Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it…
New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we've been teased with murmurings and screenshots of a very exciting Pardot release. I've been waiting for this with…
Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at…
Automation Rules Now Have Repeat Rule Functionality
Pardot have just released a really great feature which takes the humble Automation Rule and gives it superpowers. In my opinion anyway. (more…)
Using Salesforce Campaigns to track Marketing ROI
When discussing attribution of marketing ROI, I am asked regularly "Surely other companies must have this same problem?". And my answer is always yes. They…
