Using AI to Achieve a Human Customer Experience
A typical “Customer Journey”, if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints that a customer can have with a brand, both online and offline, and meeting the expectations of the customer at every step is increasingly difficult.
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The Top 7 Online Marketing Trends That Dominated 2016
With Christmas around the corner, it is the perfect time to look back and see which trends dominated the online marketing world this year.
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Modern day myths of email development
It is very easy to learn something and never question it after that point. I certainly do it however when living in a world with such rapidly changing technology, it can be dangerous not to re-consider things now an then.
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How to run your email campaigns at Christmas
With just a little over a week to go until Christmas, we have undoubtedly already seen a deluge of offers and incentives to encourage us to part with our cash in the run up to the festive season.
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The Pros and Cons of Account-Based Marketing
Account-based marketing is the latest ‘buzzword’ in marketing. It’s a targeted marketing strategy that focuses your efforts on specific accounts rather than individuals. Whilst it is certainly a way to drive revenue from your key accounts, it certainly isn’t a simple time-saving solution. Pardot have weighed up the Pros and Cons of ABM, so you […]
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Bringing the family together at Christmas!
We all live busy lives with work, family, friends, and more often with the urge to just go home at the end of the day to relax in front of the TV and watch The Walking Dead (well I certainly do anyway). But there is one date every year I always look forward too, always […]
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Why Marketing Automation Will Help You Elevate Your Business Operations
Not sure how your business can benefit from marketing automation? With a great system like Pardot, you’d be able to create responsive email templates, landing pages, forms in one place, with the option to automate the whole process in a nurturing program.
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Why Marketing Needs Closer Ties to IT
By now, every company has realised how heavily marketing activities rely on technical solutions with the support of the IT team. But they often face the situation when their Marketing and IT team can’t work together and it goes to everyone’s expense.
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8 Ways to Improve Your Email Marketing Performance
It’s more important than ever to send targeted, personalised emails that your prospects want (and are expecting) to receive. When thinking about planning for 2017, consider these top tips to improve your email marketing strategy and start getting the most out of your communications.
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6 Top Tips to Start Acting on Your Data
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
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Why Data-Driven Marketing Is the Only Way Forward
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly,
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What is Pardot B2B Marketing Analytics?
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing campaigns and their impact on sales revenue. Put simply, it allows you to take credit for all that hard work you put in!
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