GDPR It’s real and it’s not far away…..
Every day we speak to companies using their data to market to their customers. It’s how we have all carried out our day to day prospecting for some time. But with less than 12 months before a fundamental shift in the law takes place, I worry that many companies are still ill-prepared for what is […]
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Email marketing is now a team-wide job: too many cooks spoil the broth?
The 2017 Email Marketing Industry Census highlights a trend of email marketing shifting from an individual team member’s responsibility, to being shared by the marketing team as a whole.
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Would you hit delete on all of your data?
Due to a data breach back in 2015 which highlighted some serious flaws in their data management, Wetherspoons has just deleted almost all of it’s customer data! It’s a brave move and one that I doubt many other organisations would be willing to take. But their logic for doing so isn’t a bad one – […]
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B2B Marketing on a Budget: How to Succeed as a Small Business
B2B marketing is expensive, right? Well, not always. There are ways to use the tools and resources around you to create some exceptional marketing campaigns without breaking the bank.
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Automation Rules Now Have Repeat Rule Functionality
Pardot have just released a really great feature which takes the humble Automation Rule and gives it superpowers. In my opinion anyway.
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Pardot Domain Validation Security Update
A security update from Pardot now requires you to validate your Tracker Domains in order for your branded URLs to continue to work.
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Ohana, Salesforce and Me
I often get asked what I like about my job, and working as a Salesforce Consultant. In truth there are several answers I can give to this – I like the variety of work, I like meeting new clients, getting to know them and their business, understanding the challenges and opportunities they face and ultimately, […]
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The Importance of Switching Off
The week before last, I had an internal debate with myself about switching off, in more ways than one. With a much-needed week’s holiday to Crete, I was really looking forward to totally taking a breaking, switching off my mind and, more literally, switching off my work mobile. However, a couple of my projects were […]
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How real is Artificial Intelligence?
The Hype of Artificial Intelligence continues to grow as businesses are trying to understand what it is and how it may give them some competitor advantage. Can AI give improved productivity and a improved way of doing business with customers? The biggest question currently is will AI determine the winners from the losers in business? […]
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I don’t know what’s going on?
Within any business the absence of a staff member, either planned or not, can be a concerning time. Which of their customers are they working with currently? What is their latest communication with them? What products and services have they promised, and by when? All the concerning questions which will run through any manager’s mind. […]
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You’ve got SPAM: how inactive subscribers affect deliverability
Regardless whether you work in the B2B or B2C sector, email marketing is definitely one of the strongest element of your communication strategy. However, since you are competing with numerous companies for the attention of your customer, you need to make sure only relevant content is being sent to your subscribers. Lack of supervised and […]
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GDPR needn’t be a bombshell for customer-focused marketers
It’s not the first time I’ve heard that GDPR doesn’t necessarily have to be all doom and gloom for businesses. As I witnessed at a recent Pardot User Group, it can also be seen as an opportunity for marketers. It is no doubt an important set of regulations to be aware of and adhere to […]
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