GDPR: Why Marketers Should Love It
With January now over, we only have 16 weeks to go until the General Data Protection Regulation kicks in, enforcing changes to how we communicate with our prospects and customers. Following a more strict policy that focuses on customer rights, businesses that have data on EU citizens will have to target prospects who have explicitly […]
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Please don’t use static flags to control Apex Trigger recursion!
Trigger recursion in Apex can be a bit hard to get your head around. Often it is indirect, so hard to diagnose. What can happen is that
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Why are we so excited about London’s Calling 2018?
Why are we so excited about next month’s biggest Salesforce event, London’s Calling? I’m sure we have different reasons for attending this event. It might be because of its convenience of being in London, or a specific Keynote topic, or it might be your first time attending and you would like to see what it’s […]
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Managing Opt-ins and Email Preferences in Pardot
2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications for all personal data that is collected, stored, processed and used by companies. It should be an organisation-wide initiative to ensure you start to be (and remain) GDPR-compliant.
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Salesforce is upgrading Leads in Spring ’18
Spring ’18 looks set to deliver big functionality changes to the way Leads are handled in Salesforce and in the process are fixing a number of issues that have been around for years. Here are 3 new things to looks out for:
ReadEditing Salesforce Objects in Custom Lightning Components With NO JAVASCRIPT
When it comes to writing custom user-interface code in Salesforce, Lightning is where it’s at. You could write it in Visualforce, but sooner or later you’ll have to convert it to Lightning. Lightning provides a far richer experience. It allows you to view related data more easily, and see that data change in real-time. One […]
ReadSalesforce Spring ’18 and GDPR
As the deadline for GDPR moves ever closer, we’re now starting to see opt-in’s appearing on web forms, and marketers are working harder than ever to ensure all aspects of data compliance are met. But how do we ensure we’ve recorded the compliance data within Salesforce correctly? Although subject to change, Spring ’18 will allow […]
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Are Scheduled Reports Safe?
As a business user you often access the same reports. Data is a key driver in decision-making, so you should care about seeing the latest report data.
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New Pardot feature: SSL for Pardot Vanity URLs announced
With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one of the most frequent feature requests for Pardot was enabling SSL for Pardot vanity URLs. Previously, Pardot only had an SSL certificate for the go.pardot.com URL, meaning that it was unable to support HTTPS in […]
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3 Quick Tips to Boost Your Email Marketing ROI This Year
Articles such as the one below from Huffington Post are becoming more and more common, as the importance of email personalisation becomes more widely recognised. Over the past couple of years we’ve seen focus on mobile-responsive emails, interactive emails and the integration of social sharing options into email. However
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Email Campaigns Best Practice
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement.
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Optimise your Email Campaigns
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
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