Driving Customer Success with Pardot
Customer success is one of the most important factors across all business types. When it comes to our customers, we believe it's important to have…
Using Salesforce Opportunity Data for Segmentation in Pardot
So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But did you know that Salesforce…
Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to…
Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly…
I’ve exceeded my Pardot Usage Limits – what should I do?
It's very common to exceed your Pardot account's usage limits. This is a normal scenario encountered by most users at some stage of being a…
My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well,…
Keep Your Platform Organised with Tags
As a Pardot marketer, it's important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need…
Privacy Policies: Have we Really Learned from GDPR?
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
Lead Qualification in Pardot with Review Prospects
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can…
