Clean Code – Code versus Comments
As developers we have a responsibility to ensure that any code we write can be easily understood. Especially by any other developer who may come…
4 tell-tale signs you should investigate Salesforce CPQ
Salesforce CPQ is not a cheap tool from a licence or implementation perspective. This is mainly due to the fact that it is complicated and…
Stepping into the world of Einstein Analytics
Einstein Analytics is a product that is evolving rapidly and becoming more popular, mainly due to licences being included with other Salesforce projects such as…
Pardot Export – What, where and how?
When it comes to healthy account management, Pardot export is one of the tools we leverage the most. This post explains where you can find…
Vlocity, SalesForce and Industry Specific Clouds
With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the place for industry specific clouds…
Optimise your Emails For Dark Mode
Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark mode and how is it…
To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn't received good open rates should you…
Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective…
Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I…
