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How data analysis became the new social media marketing

How data analysis became the new social media marketing

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.

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Do small businesses need marketing automation to keep up with the competition?

Do small businesses need marketing automation to keep up with the competition?

The short answer is ‘yes’.

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Salesforce Bails on Twitter Bid

Salesforce Bails on Twitter Bid

This news has been devastating to Twitter – Shares have fallen 7% since revealed that Salesforce have ‘Walked away’ from the deal.

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No more excuses! How to solve the most common excuses for not using Marketing Automation

No more excuses! How to solve the most common excuses for not using Marketing Automation

Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses.

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Retain Field History with Field Audit Trail -Generally Available

Retain Field History with Field Audit Trail -Generally Available

Is compliance something that is important to you?  If so, many people may not realise that standard field history tracking in Salesforce is kept only for 18 months.   This is clearly insufficient in most regulated industry scenarios.  It is possible to use Apex in this scenario to write changes into a separate object however […]

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‘Salesforce Einstein’ is one step closer to truely automated marketing

‘Salesforce Einstein’ is one step closer to truely automated marketing

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action!

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5 Ways to Humanize your Marketing Emails

5 Ways to Humanize your Marketing Emails

Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad.

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Assessing Salesforce’s platform and ecosystem

Assessing Salesforce’s platform and ecosystem

This is a really good “state-of-the-union-roundup” of where Salesforce is right now. A top-10 position in the tech industry, impressive growth and doing it’s best to answer the critics of public cloud technology.

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The Core of Salesforce Einstein

The Core of Salesforce Einstein

Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much so that it is Live and available for use.

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Predicting the unknown with AI

Predicting the unknown with AI

In the world of marketing automation, we’re striving to send the right message, to the right people at the right time to increase engagement with our brands. But can we take that a step further with Artificial Intelligence through increased targeting and personalisation, automating real-contact with customers or predicting what consumers want before they even […]

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Salesforce Administrators – check out this awesome blog!

Sometimes, with so much content coming out of Salesforce, it’s hard to keep up with the latest news. Well Salesforce admins, look no further. Salesforce Admins blogs (https://admin.salesforce.com) bring together helpful tips, tricks and guides along with podcasts and videos for all your admin needs – why not check it out?

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Improving the Marketing and Sales Relationship is Not a New Challenge

Improving the Marketing and Sales Relationship is Not a New Challenge

This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades!

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