Build Hyper Collaboration within your Marketing Teams with Quip
Quip has been around in the Salesforce ecosystem for a while, but until now I didn’t have a chance to start exploring it’s capabilities for marketing.
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The Salesforce User Sync (Legacy version)
The Salesforce User Sync is a piece of the greatest functionality for Pardot. It makes the job of a Pardot admin simpler by synchronising Salesforce users to Pardot.
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Randomness and Oblique Strategies to aid problem solving
In development, or any creative pursuit, we all get stuck. The trick is to know how to get unstuck, without just staring at a blank page.
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It’s Not Too Late to Opt-In Your Marketing Database!
In preparation for GDPR, we’ve been asked a lot about how best to opt-in prospects prior to the regulations coming into force. Hopefully, you’ve already started to opt-in new prospects via your webforms, but what about those that were already in your database? The question of whether you have the right to continue to email […]
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Patterns in Apex: Dependency Injection, Strategy, and Decorator
When you start out in Salesforce development, there seems to be little need for software design patterns. Perhaps because development starts with little triggers doing this and that in a few lines of code. But, as soon as the requirements, codebase, and team-size grow, then the advantages of patterns and other software engineering practices kick in.
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How Variable Types Operate in the Lightning Component Framework
Attributes in a Lightning Component have declared types. But, with few exceptions, the type you use has never seemed to make much difference.
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Real-Time Marketing Automation is a Driver of Profitability
Our preferred marketing automation tool Pardot offers multiple opportunities for automating real-time marketing activities, with Engagement Studio being the most effective and extensive one.
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Is it Time to Spring Clean your Account Engagement?
Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter and tidy up that bulging wardrobe. And your Account Engagement account is no different! We have updated our Spring Cleaning blog for 2023.
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Dynamic lists are the secret weapon to spring clean your Pardot account
Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two obvious use cases.
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Salesforce Trigger Handlers Driven by Custom Metadata
Salesforce has a number of recommendations regarding best practice when writing Apex triggers. Two of these recommendations are:
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Salesforce Communities – Licence Types Explained…
If you are new to Salesforce Communities, it can be a little tricky getting your head around which type of community licence is right for your organisation. To start with, there are fundamentally three types of Community:
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Communities for Beginners
Salesforce Communities are ideal for companies looking to enhance relationships with partners and customers, or improve internal processes with its employees. One of the great things about Community Cloud is its flexibility as you can adapt its function to fit your business needs.
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