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Why SEO should always complement your content marketing

Why SEO should always complement your content marketing

Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business!

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The Future of B2B Marketing is a ‘digital mesh’

The Future of B2B Marketing is a ‘digital mesh’

It may seem like the stuff of sci-fi movies, but AI, augmented reality, virtual reality and intelligent apps are all very real. From maps that automatically tell you where to eat nearby, to payment apps that alert you with offers when you enter a shop, there is a strong trend towards hyper-personalised marketing built into […]

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The Future of Content Marketing: How to Adapt Your Content for 2017

The Future of Content Marketing: How to Adapt Your Content for 2017

This time of the year is always considered as an exciting time for marketing professionals – and not only because of the release of the annual John Lewis Christmas ad. As we come to the end of November, it’s time for us to re-evaluate all the marketing activities we’ve done, all the techniques we’ve been […]

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Deploy from Salesforce to Source Control with Gearset

Deploy from Salesforce to Source Control with Gearset

Non-developers won’t care (except that development happens more smoothly), but I’ve been waiting for this one…

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Understanding Pardot’s Engagement Studio

Understanding Pardot’s Engagement Studio

In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to be aware of when setting up your nurture programs in Engagement Studio.

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What’s new with Pardot’s Engagement Studio?

What’s new with Pardot’s Engagement Studio?

Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality and creating new nurture programs.

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How We Proved That Everyone Has Time to Create Powerful Content

How We Proved That Everyone Has Time to Create Powerful Content

Over the past four weeks, we’ve been trialling Passle to try and boost our content creation at Nebula and plant our flag as experts in the field of CRM and Marketing Automation. In the past, despite many of us having strong marketing backgrounds, we have fallen foul of all the usual excuses for not keeping […]

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How the Internet Continues to Transform Traditional Marketing

How the Internet Continues to Transform Traditional Marketing

Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media.

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Code-free geocoding on Salesforce

Geocoding addresses in Salesforce gives you the ability to do neat things like show which Accounts or Contacts are near to each other, or near to your current location.

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Britain flexes its cyber-muscles

Britain flexes its cyber-muscles

Cloud providers have highly skilled security teams and economies of scale to invest in the latest security technologies. Cloud providers are also assessed by many different customers, have to comply with a broad range of security regulations, and are motivated to ensure customer security success since this is foundational to the cloud business. In many […]

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Measuring email marketing effectiveness

Measuring email marketing effectiveness

You might be wondering if email is still effective. The answer is a loud and resounding yes! In fact, email is growing. According to the Salesforce 2016 State of Marketing Report, 49% of marketers say email is directly linked to their business’ primary revenue source — a notable jump from the 20% of marketers who […]

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5 reasons you need a Content Marketing Strategy right now

5 reasons you need a Content Marketing Strategy right now

It’s clear that the B2B buying cycle has changed dramatically in recent years with buyers typically finding out the information they need without any interaction with a sales rep.

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