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Marketing Automation: Our Top Reads for 2015

Marketing Automation: Our Top Reads for 2015

The world of marketing automation is full of opportunities to make your business more efficient and produce effective marketing campaigns. There is a lot of really great information out there to make your journey smooth sailing.

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6 Reasons Your Business Needs Lead Scoring

6 Reasons Your Business Needs Lead Scoring

“The leads marketing sent through are terrible.” “Sales are ignoring all these great leads.” “We missed out on that opportunity.” “I feel like I’m wasting my time”. If any of these comments ring a bell, you should be scoring your leads.

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Our highlights from Salesforce Summer ’14

Our highlights from Salesforce Summer ’14

Salesforce.com finished their Summer ‘14 release just a couple of weeks ago. If you haven’t had a chance to read about all the new functionality available, take a look at some of the features that we think our customers will be interested in…

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Importing Data into Salesforce – Tips & Tricks

Importing Data into Salesforce – Tips & Tricks

This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to those carrying out a full system migration. It’s not a ‘how to guide’, more of discussion around things that often catch people out and how to avoid them.

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8 ways to improve Salesforce user adoption

8 ways to improve Salesforce user adoption

All organisations that use Salesforce should have a strategy to continuously improve and encourage user adoption. Some large organisations not only have strategy for this, they even have employees solely dedicated to the cause (salesforce.com being one). Here are a few things you can do to positively impact Salesforce user adoption within your organisation…

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