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Emotional triggers are key to better engagement

Emotional triggers are key to better engagement

I’ve always been aware when writing copy or briefing design work that you have to get to the root of the emotional thoughts of your audience in order to trigger a response. Amongst the noise of 1000’s of pieces of content, what is unconsciously going to attract their attention and ensure they take your desired […]

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Less Work Required To Write Salesforce Lightning Components? I’m in!

Less Work Required To Write Salesforce Lightning Components? I’m in!

Salesforce Lightning is a modern interface with some nice architectural ideas (e.g. event-based communication between modules). It is clearly the direction that SF want to go, but we have always been put off by the lack of some features that we are used to having in Visualforce.

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Salesforce Development Is Finally Growing Up

When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was no auto-complete, no collaboration tools, no version control, deployment was difficult… In fact, if it weren’t for the platform itself being so powerful, it would have been a complete dead-end.

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Salesforce must be dying to buy Twitter — here’s why

Salesforce must be dying to buy Twitter — here’s why

Salesforce continues to be heavily linked with a move to purchase Twitter – with rumours continuing to circulating around Dreamforce last week. But why the obsession with this seeming mismatch? Well, it turns out it’s all about the data.  Analysing tweets, figuring out how customers feel about products and companies – it all fits into […]

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Email Marketing is still very much alive

Email Marketing is still very much alive

The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn’t rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted.

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Pardot now allows Dynamic List Segmentation based on Public List Opt-in Status

Pardot now allows Dynamic List Segmentation based on Public List Opt-in Status

Pardot has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is a hugely powerful and add much-needed functionality to the platform.

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Build more targeted buyer journeys with Pardot’s new Engagement Studio

Build more targeted buyer journeys with Pardot’s new Engagement Studio

Engaging with your prospects in real time has just got a whole lot easier with the launch of Salesforce Pardot’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers. 

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What we thought about Salesforce World Tour

What we thought about Salesforce World Tour

An Aston Martin DB11 ordered and delivered on-site within minutes, a robot signing for its own installation and morphsuits a plenty, it could only be another Salesforce World Tour London!

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6 nurture campaigns you should consider running

6 nurture campaigns you should consider running

Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…

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Save Time with these Pardot Shortcuts

Save Time with these Pardot Shortcuts

Did you know there’s a super easy way to get to some of the most commonly used features in Pardot using just your keyboard? Hit one of the combinations below to navigate Pardot much more efficiently.

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How to Implement Marketing Automation in 5 Easy Steps

How to Implement Marketing Automation in 5 Easy Steps

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?

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5 reasons you should be using Salesforce Duplicate Management

5 reasons you should be using Salesforce Duplicate Management

Salesforce’s Duplicate Management – a duplicate prevention tool which was rolled out as part of an older release, but went largely unheralded and has continued to fly under the radar.

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