Vlocity, SalesForce and Industry Specific Clouds
With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the place for industry specific clouds…
Optimise your Emails For Dark Mode
Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark mode and how is it…
To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn't received good open rates should you…
Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective…
Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I…
What to do when your Pardot is Deactivated
With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are…
Salesforce Surveys – Feedback at your Fingertips
Feedback is a powerful source of insight for any organisation aiming to improve their customers experience. What better way than to have that insight available…
The Pardot January ’20 Release Is Here…
New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML…
Keep your Pardot and LinkedIn Accounts Connected
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two…
