Improve your data quality by activating the Country/State Picklist
When implementing Salesforce, the Country/State picklist is a feature most people would expect to automatically be configured. However, this is not the case. Salesforce likes…
Empower your Pardot with Pardot Einstein
Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with Pardot Einstein today! (more…)
Integrate your Social Marketing with Account Engagement
Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement. But even though they've been…
Pardot Reporting: What, Where and How?
Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion can rise quickly. It's not…
Custom Object Syncing with Pardot
As a B2B marketing platform, Pardot offers out-of-the-box connections to Leads, Contacts, Accounts and Opportunities. But what if you want to reference a Custom Object…
3 Steps to the Perfect Re-Engagement Campaign
So you want to run a Re-Engagement Campaign in Pardot? Maybe you've been doing some list cleaning and discovered you had more inactive prospects than…
Empower your Pardot Super User
Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your…
All About Pardot Mailability
One of the greatest new features of the Summer '21 release allows you to know more about Pardot mailability. But before you upgrade, take a…
Let’s Get Digital with Pardot Events and QR Codes
Looking to run an event using QR codes in Pardot, but you're not sure how to? Read on to find out how you can implement…
