How to Develop your Lead Scoring Degradation Strategy
Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?
Elevate Your Email Marketing With Various Tools
As marketers, we're always looking for new ways to make our campaigns more effective and efficient. If you're already using Pardot and Salesforce, then you…
The Power of Testimonials
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a…
5 reasons you should be using Salesforce Duplicate Management
Salesforce’s Duplicate Management – a duplicate prevention tool which was rolled out as part of an older release, but went largely unheralded and has continued…
Importing Data into Salesforce – Tips & Tricks
This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to those carrying out a full…
SObjectIndex – The Class You Can Use Everywhere
There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will…
The Dangers of Buying Data
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data.
Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. (more…)
Salesforce DX Desktop Notifications for Mac
Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here's a tip to help with some of the long-running processes…
