How to Fix Those Pesky Outlook Fonts
Blog
Marketing

How to Fix Those Pesky Outlook Fonts

Outlook eh. *Email Marketers scream everywhere*. If you've ever tried to build an email, got it looking perfect, and then run it through Outlook rendering,…

Pardot Forms Kiosk / Data Entry Mode is The Hero You Need
Blog
Marketing

Pardot Forms Kiosk / Data Entry Mode is The Hero You Need

Sure, hero might be dramatic, but it's true. Pardot Forms Kiosk / Data Entry Mode helps keeping Pardot prospect data accurate, and stops us spending…

Should you Enable Pardot AMPSEA?
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Marketing

Should you Enable Pardot AMPSEA?

AMPSEA. No, my cat didn't just walk over my keyboard. AMPSEA stands for 'Allowing Multiple Prospects with the Same Email Address', and it's a feature…

5+1 Steps for Sending Successful Emails
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Marketing

5+1 Steps for Sending Successful Emails

Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the…

The Beginners Guide to Pardot Layout Templates
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Marketing

The Beginners Guide to Pardot Layout Templates

Thinking about using Pardot Landing Pages or Forms? You've come to the right place. Before you can build your first Landing Page in Pardot, you'll…

Background Images in Oulook
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Marketing

Background Images in Oulook

Making B2B email design exciting and creative is a constant challenge for email marketeers. This challenge is heightened by one email client - Outlook. Outlook…

3 Use Cases for Custom User Roles
Blog
Marketing

3 Use Cases for Custom User Roles

Pardot user roles determine which features and data a user has access to. While there are four default user roles to choose from (Administrator, Marketing,…

Your Pardot Implementation Checklist
Blog
Marketing

Your Pardot Implementation Checklist

Congratulations! You've just bought a brand new product into your martech stack. It's not just any product either, it's Pardot - which opens you up…

IP Warming: What, Why and How
Blog
Marketing

IP Warming: What, Why and How

IP warming is the practice of gradually increasing the volume of emails that you send with a dedicated IP address. This gradual process helps to…