Why You Need to Stop Using Completion Actions on Custom Redirects
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in a cookie-free future, marketers will need to look elsewhere to automate actions based on link visits. If this is all gobbledigook so far, don’t worry. Let’s break it down and see how […]
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Summer’22 Pre-Release – Pardot
It’s officially ice cream weather! Let’s be honest, when isn’t it ice cream weather? This means that the summer release is almost here. I’ve been looking through the Summer’22 release notes and have summarised my thoughts on the two key Marketing Cloud Account Engagement updates below.
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Marketing Cloud Has Renamed Its Products – Including Pardot
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog, that Pardot has been renamed to Marketing Cloud Account Engagement. Here is a more detailed overview of the change, as this is something that is changing across the Marketing Cloud suite. Renamed products Pardot is not the […]
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Introducing Marketing Cloud Account Engagement – the new name for Pardot
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!
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What is RevOps and how does it relate to Salesforce?
Over the past 3 years, we have seen more and more of our customers adopting Revenue Operations (RevOps) strategies within their company structure and processes. This has led to changes within their Salesforce Orgs. So, what is RevOps, why are so many companies investing time and money in RevOps, and how does it present itself […]
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Manage Record Types with SFDX
Have you ever faced the task of updating profile assignments of record types? This can be a time-consuming and complex task. Let’s see how we can manage record types with SFDX.
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Pardot Einstein – Einstein Engagement Frequency
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process.
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It’s Time to Break up with go.pardot
Most organisations that are using #Pardot should already have a tracker domain set up. If you’re still using the go.pardot tracker domain for anything, ANYTHING at all, it is time to break up and move on…
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In-App Guidance Part 2: Scheduling & Testing
If you’ve read Part 1 of our In-App Guidance series, you’ll be familiar with what in-app guidance is, its use cases, its different types, as well as how to track its performance.
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New Starter – David Cavanna
David joined #teamnebula in January as a Pardot Consultant, read on to find out more!
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New Starter – Alex Bond
Alex joined #teamnebula at the start of the year as a Pardot Consultant, read on to find out more!
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Everything you need to know about Engagement History in Pardot
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to […]
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