Marketing Cloud Has Renamed Its Products – Including Pardot
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog, that Pardot has been renamed to Marketing Cloud Account Engagement. Here is a more detailed overview of the change, as this is something that is changing across the Marketing Cloud suite. Renamed products Pardot is not the […]
Read
Introducing Marketing Cloud Account Engagement – the new name for Pardot
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!
Read
What is RevOps and how does it relate to Salesforce?
Over the past 3 years, we have seen more and more of our customers adopting Revenue Operations (RevOps) strategies within their company structure and processes. This has led to changes within their Salesforce Orgs. So, what is RevOps, why are so many companies investing time and money in RevOps, and how does it present itself […]
Read
Manage Record Types with SFDX
Have you ever faced the task of updating profile assignments of record types? This can be a time-consuming and complex task. Let’s see how we can manage record types with SFDX.
Read
Pardot Einstein – Einstein Engagement Frequency
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process.
Read
It’s Time to Break up with go.pardot
Most organisations that are using #Pardot should already have a tracker domain set up. If you’re still using the go.pardot tracker domain for anything, ANYTHING at all, it is time to break up and move on…
Read
In-App Guidance Part 2: Scheduling & Testing
If you’ve read Part 1 of our In-App Guidance series, you’ll be familiar with what in-app guidance is, its use cases, its different types, as well as how to track its performance.
Read
New Starter – David Cavanna
David joined #teamnebula in January as a Pardot Consultant, read on to find out more!
Read
New Starter – Alex Bond
Alex joined #teamnebula at the start of the year as a Pardot Consultant, read on to find out more!
Read
Everything you need to know about Engagement History in Pardot
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to […]
Read
Prepare your Pardot Account for Apple Mail Privacy Changes
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for […]
Read
New CRM Analytics Viz Features
It is that time again, release notes and previews show us what is coming in the near future. And as you would expect, we have seen some truly remarkable additions to CRM Analytics (Tableau CRM) with the Salesforce Spring ‘22 release.
Read