Marketing

There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing...

New year, new credential! Salesforce has today announced the new Salesforce Certified Marketing Associate. This brand new certification allows marketers...

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can...

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple...

Firstly, what is ‘lead source’?  Let's start by defining what a ‘lead source’ actually is and why we use it....

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue...

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean...

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait...

As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated...