Marketing

New year, new credential! Salesforce has today announced the new Salesforce Certified Marketing Associate. This brand new certification allows marketers...

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can...

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple...

Firstly, what is ‘lead source’?  Let's start by defining what a ‘lead source’ actually is and why we use it....

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue...

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean...

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait...

As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated...

One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns....