Webinar: The Future of Salesforce Marketing

Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This...

How to embed an Eventbrite button in Account Engagement Landing Pages

Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account...

Bridging the gap between Sales & Marketing: Salesforce Campaign Influence

Campaign Influence is a standard Salesforce feature that calculates how Salesforce Opportunities are associated with the Campaigns that help generate...

Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from...

Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce's answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing...

Tracking Phone Number Clicks in Your Landing Pages

A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a...

Salesforce Foundations: Free Marketing and Commerce for Every Customer

Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really!...

Marketing Cloud Growth vs Account Engagement (Pardot)

Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell...

Capturing UTM Parameters in Account Engagement Forms

Why you should be interested in UTM parameters If you've ever clicked on an online ad, you've likely noticed that...

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