Marketing Cloud Growth vs Account Engagement (Pardot)

Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell...

Capturing UTM Parameters in Account Engagement Forms

Why you should be interested in UTM parameters If you've ever clicked on an online ad, you've likely noticed that...

The new Account Engagement Email builder is here!

It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring '24...

Lead Qualification for Marketing Cloud Growth

For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing...

Using Engagement Studio Programs for Lead Assignment

To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this...

Dynamic Content vs Snippets in Account Engagement

With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So...

Use AI to Generate Content in Account Engagement

In the Spring'24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form...

Enabling Marketing Cloud Growth: First Impressions

Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms...

From Dropdowns to Delight: Transforming the Default Country Field for Better User Experience

Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted...