Marketing

The Salesforce User Sync is a piece of the greatest functionality for Pardot. It makes the job of a Pardot...

Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two...

One of the things I love about marketing is that there are very few aspects where there are "right" or...

The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey...

Why are we so excited about next month’s biggest Salesforce event, London’s Calling? I’m sure we have different reasons for...

2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications...

With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one...

A few days ago Pardot released a new feature which now allows you to specify the exact date that an...

Now that you’ve started to send your first emails through Pardot, you want them to work as best as they...