New Feature: Pardot for Lightning

For those of you who want to give your users a single interface to access sales and marketing information, Pardot...

Pardot Winter ‘19 Release: Engagement Studio

This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio. (more…)

Important Update: Google Ads is changing the way you track ad clicks in Account Engagement

"Important: Google Ads parallel tracking will be automatically turned on." If you are a marketer then you have probably received...

Automation, Automation, Automation

Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to...

Website Launch for Pardot – Week of the Launch

You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch...

Website Launch for Pardot – Ensure your Tracking is Ready

The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and...

Q&A: Integrating Google Analytics and Adwords with Pardot

Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of...

Get The Most Out of Your Email Marketing Campaigns

Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear –...

A marketing specific AI acquisition for Salesforce

Another acquisition has taken place by Salesforce and this time it focuses on Marketing, Marketing Cloud to be specific. It...