Automation, Automation, Automation

Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to...

Website Launch for Pardot – Week of the Launch

You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch...

Website Launch for Pardot – Ensure your Tracking is Ready

The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and...

Q&A: Integrating Google Analytics and Adwords with Pardot

Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of...

Get The Most Out of Your Email Marketing Campaigns

Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear –...

A marketing specific AI acquisition for Salesforce

Another acquisition has taken place by Salesforce and this time it focuses on Marketing, Marketing Cloud to be specific. It...

Pardot now allows SSL-enabled URLS – but use with caution!

You can now make your Pardot assets secure with an SSL certificate - which means your content can be hosted...

Introducing: GetFeedback for Pardot

This Thursday's newsletter will give you Pardot insights on the importance of customers journeys and how you can use your...

Keeping up to date with Engagement Studio

Engagement Studio enables marketers to nurture prospects with customised paths of emails which can be personalised depending on each prospect's...