Marketing

As marketers, we're always looking for new ways to make our campaigns more effective and efficient. If you're already using...

The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase...

Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and...

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.  (more…)

Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. (more…)

So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing,...

For those of you who want to give your users a single interface to access sales and marketing information, Pardot...

This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio. (more…)

"Important: Google Ads parallel tracking will be automatically turned on." If you are a marketer then you have probably received...