Category: Marketing

GDPR: Why Marketers Should Love It

With January now over, we only have 16 weeks to go until the General Data Protection Regulation kicks in, enforcing changes to how we communicate with our prospects and customers. Following a more strict policy that focuses on customer rights, businesses that have data on EU citizens will have to target prospects who have explicitly given them consent – either via an online form or an event.

Although many marketer see this regulation as a problem, I believe it’s actually a great opportunity to segment our own database and market to those prospects who are actually interested in our news and insights. This will hopefully result in higher open and click rates, and ideally lead to an opt out rate of near zero. Who doesn’t want that?

You now have more than 3 months to run an opt-in campaign on your existing database, convince them why they need to stay on your mailing lists and what they might miss if they don’t give you explicit consent.

In case you need more reasons why GDPR will actually be good for your marketing communications, take a look at the article below from Joe Stanganelli.

 

The marketers I know tend to fall into one of four categories when it comes to preparedness for the European Union’s General Data Protection Regulation (GDPR):
1. The fretful. (“I’m going to screw things up under GDPR. Oh, no!”)
2. The resigned. (“I’m going to screw things up under GDPR. Oh, well!”)
3. The ignorant. (“What’s GDPR?”)
4. The apathetic. (“Boring!”)

I’m here to urge you be a fifth type: The eager. (“GDPR is coming! Oh, boy!”)

 

Why are we so excited about London’s Calling 2018?

Why are we so excited about next month’s biggest Salesforce event, London’s Calling? I’m sure we have different reasons for attending this event. It might be because of its convenience of being in London, or a specific Keynote topic, or it might be your first time attending and you would like to see what it’s all about.

The event brings together different levels of Salesforce skills and it’s useful to you if you’ve been using Salesforce for years or just started with your CRM system journey. London’s Calling is an event for the Salesforce Community. A community that includes people sharing their knowledge and experiences, which you will be a part of when attending this event.

London’s Calling includes over 40 different presenters that covers topics relevant to Salesforce users, Pardot users, Salesforce developers and everyone in between! Get a complete overview of the schedule here.

We hope to see you there! But if you can’t make it, you may want to check out the live streaming of the DemoJam from the London’s Calling Youtube channel.

Also, find out what some of this event’s organisers thinks and suggest you should NOT miss on London’s Calling.

 

The World Tours at the time were great but didn’t focus enough or celebrate the expertise and knowledge of the local community. The idea was to run the first event in early 2016 and with all great things… it started on a napkin…

 

Managing Opt-ins and Email Preferences in Pardot

2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications for all personal data that is collected, stored, processed and used by companies. It should be an organisation-wide initiative to ensure you start to be (and remain) GDPR-compliant.

Continue reading “Managing Opt-ins and Email Preferences in Pardot”

3 Quick Tips to Boost Your Email Marketing ROI This Year

Articles such as the one below from Huffington Post are becoming more and more common, as the importance of email personalisation becomes more widely recognised. Over the past couple of years we’ve seen focus on mobile-responsive emails, interactive emails and the integration of social sharing options into email. However Continue reading “3 Quick Tips to Boost Your Email Marketing ROI This Year”