Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. Continue reading “Webinar: The Future of Salesforce Marketing”
Category: Marketing Cloud
Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
Lead Qualification for Marketing Cloud Growth
For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth”
Enabling Marketing Cloud Growth: First Impressions
Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms already, why has Salesforce released yet another?! Continue reading “Enabling Marketing Cloud Growth: First Impressions”
Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?
There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.