Exciting developments are on the horizon for those in the marketing world, especially those working with Marketing Cloud Engagement! Last week was Salesforce’s flagship marketing event in Chicago – Connections. We streamed the keynote and heard all about Marketing Cloud Next. Here are our key takeaways. Continue reading “Marketing Cloud Next: A Glimpse into the Future of Customer Engagement”
Category: Marketing Cloud
Top Summer ’25 Release Picks for Marketing Cloud
The Salesforce Summer ’25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth / Advanced edition.
Continue reading “Top Summer ’25 Release Picks for Marketing Cloud”
End of support for Enhanced Email Experience in Account Engagement
With the release of the latest #Salesforce update, Account Engagement (formerly #Pardot) users should be aware of a significant change on the horizon: “Support for the Enhanced Email Experience in Account Engagement is ending with the Winter ’25 release.”
Continue reading “End of support for Enhanced Email Experience in Account Engagement”
Why Marketers Should Still Learn HTML Fundamentals in 2025
In the ever-evolving world of digital marketing, it’s easy to get swept up in the latest trends, tools, and platforms. From social media algorithms to the endless new features on email marketing platforms, the digital landscape is constantly shifting. But in all of this, there’s one fundamental skill that often gets overlooked — the ability to understand and write basic HTML. Continue reading “Why Marketers Should Still Learn HTML Fundamentals in 2025”
Marketing Cloud for Account Engagement customers – What, How and Why?
As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it! Continue reading “Marketing Cloud for Account Engagement customers – What, How and Why?”
Webinar: The Future of Salesforce Marketing
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. Continue reading “Webinar: The Future of Salesforce Marketing”
Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
Lead Qualification for Marketing Cloud Growth
For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth”
Enabling Marketing Cloud Growth: First Impressions
Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms already, why has Salesforce released yet another?! Continue reading “Enabling Marketing Cloud Growth: First Impressions”
Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?
There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.