You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
An important part of any database management is to honour the email preferences that have been requested by your prospects.
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
Continue reading “2 Simple Ways to Keep Your Pardot Mailing Lists Fresh”
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
This post in our Doing More with Account Engagement Forms series looks at how to use Account Engagement Form Handlers to integrate existing web forms without disrupting any back-end processes.
Some of your website forms may be already set up to trigger internal processes, e.g. logins or online purchases. Continue reading “Using Account Engagement Form Handlers to Integrate your Existing Web Forms”
As part of our Doing More with Account Engagement Forms blog series, this post looks at how to use Account Engagement’s Progressive Profiling feature. Learn how to improve the quality of your prospect data without impacting conversion rates.
Continue reading “Improve Form Conversion Rates with Progressive Profiling”
In the Doing More with Account Engagement Forms series, we are sharing with you all our favourite features, tips and best practices for making Account Engagement Forms work better for your business. Here, we show you how to make Account Engagement Forms fit seamlessly into your website. Continue reading “Style Account Engagement Forms to Look Like Your Own Site”
Using Account Engagement forms to collect data is a brilliant way to collect clean and up-to-date data from your visitors. At Nebula, we have set up hundreds of Account Engagement forms for our clients and have learned some fantastic tips and tricks along the way. Continue reading “Doing More with Account Engagement Forms”
This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to those carrying out a full system migration. It’s not a ‘how to guide’, more of discussion around things that often catch people out and how to avoid them. Continue reading “Importing Data into Salesforce – Tips & Tricks”