Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
Continue reading “Our guide to the best Pardot email templates”
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for. Continue reading “The Differences Between Account Engagement (Pardot) and Salesforce Campaigns”
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
Continue reading “How to Achieve Marketing and Sales Alignment with Pardot”
Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.
Even the title of this article might make your head spin. But, if you develop Lightning Components, try to stick with it: it addresses a tricky use-case when coding Lightning Components and it is actually very neat when you get to the end.
Continue reading “Using Javascript Promises to chain asynchronous actions in Salesforce Lightning”
Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. Continue reading “Perfect Your Pardot and Salesforce Integration”
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
Continue reading “2 Simple Ways to Keep Your Pardot Mailing Lists Fresh”
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
Continue reading “Pardot Training Can Get You a High Return on Investment”
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly, Continue reading “Why Data-Driven Marketing Is the Only Way Forward”
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start.
Here are a few ideas for nurture campaigns that we have seen work very well… Continue reading “6 Nurture Campaigns You Should Consider Running”
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? Continue reading “How to Implement Marketing Automation in 5 Easy Steps”