Create marketing assets in Pardot
What’s new for those who create marketing assets in Pardot after the Summer ’18 release? We have tested them all!
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Category: Best Practices
Want to Win More Business? It’s All About the Customer Journey…
I was inspired at this year’s World Tour yet again by the focus on customer centricity and how technology enables us to build ever more targeted, personalised and highly effective campaigns.
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Is it Time to Spring Clean your Account Engagement?
Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter and tidy up that bulging wardrobe. And your Account Engagement account is no different! We have updated our Spring Cleaning blog for 2023. Continue reading “Is it Time to Spring Clean your Account Engagement?”
Dynamic lists are the secret weapon to spring clean your Pardot account
Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two obvious use cases.
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Salesforce Trigger Handlers Driven by Custom Metadata
Salesforce has a number of recommendations regarding best practice when writing Apex triggers. Two of these recommendations are:
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Event Success with Pardot
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success. Continue reading “Event Success with Pardot”
GDPR is coming – is your Salesforce data ready?
Last week’s 3rd London’s Calling event brought together 40 speakers across 6 streams to give the lowdown on the latest and greatest tools techniques and trends for Salesforce trailblazers. Obviously one of the hottest topics was of course GDPR.
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Managing Opt-ins and Email Preferences in Pardot
2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications for all personal data that is collected, stored, processed and used by companies. It should be an organisation-wide initiative to ensure you start to be (and remain) GDPR-compliant.
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Email Campaigns Best Practice
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement. Continue reading “Email Campaigns Best Practice”
Optimise your Email Campaigns
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
Get Your Emails Delivered
You want your prospects to read your emails, that’s why you send them in the first place right? But the first step is ensuring it reaches their inbox
Our guide to the best Pardot email templates
Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
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