Exciting developments are on the horizon for those in the marketing world, especially those working with Marketing Cloud Engagement! Last week was Salesforce’s flagship marketing event in Chicago – Connections. We streamed the keynote and heard all about Marketing Cloud Next. Here are our key takeaways. Continue reading “Marketing Cloud Next: A Glimpse into the Future of Customer Engagement”
Author: Zoe Fisher
Top Summer ’25 Release Picks for Marketing Cloud
The Salesforce Summer ’25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth / Advanced edition.
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Financial Services – B2B Marketing Challenges
At Nebula, we work with many customers within the broad Financial Services (FS) category, including banking, payments, insurance, wealth management and more. We find that most of the customers we have worked with tend to have really similar B2B marketing challenges…
Continue reading “Financial Services – B2B Marketing Challenges”
Marketing Cloud for Account Engagement customers – What, How and Why?
As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it! Continue reading “Marketing Cloud for Account Engagement customers – What, How and Why?”
Switching from Hubspot to Account Engagement (Pardot)
Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an increase in the number of customers looking for support with switching from Hubspot to Account Engagement, but why? Continue reading “Switching from Hubspot to Account Engagement (Pardot)”
Data Cloud & Account Engagement – What you need to know
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot). Continue reading “Data Cloud & Account Engagement – What you need to know”
Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
Lead Qualification for Marketing Cloud Growth
For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth”
Use AI to Generate Content in Account Engagement
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant. Let’s take a closer look at this tool… Continue reading “Use AI to Generate Content in Account Engagement”
Prospect Resubscribe Not Working?
Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets. Continue reading “Prospect Resubscribe Not Working?”
