Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot). Continue reading “Data Cloud & Account Engagement – What you need to know”
Author: Zoe Fisher
Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
Lead Qualification for Marketing Cloud Growth
For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth”
Use AI to Generate Content in Account Engagement
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant. Let’s take a closer look at this tool… Continue reading “Use AI to Generate Content in Account Engagement”
Prospect Resubscribe Not Working?
Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets. Continue reading “Prospect Resubscribe Not Working?”
Are You Getting Value from Account Engagement?
As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are seeing the value from it, stick around to learn more… Continue reading “Are You Getting Value from Account Engagement?”
Prepare for 2024 Changes for Email Senders
Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims to answer all of your questions. Continue reading “Prepare for 2024 Changes for Email Senders”
Salesforce Data Cloud and CDPs Explained
If you’re reading this blog, you’re likely interested in a CDP or want to learn more about them. We’ll explain more about CDPs and specifically Salesforce Data Cloud. Continue reading “Salesforce Data Cloud and CDPs Explained”
Salesforce Announces Free Data Cloud and Tableau
At Dreamforce 2023, Salesforce announced that customers with Enterprise, Unlimited or Unlimited Plus Edition will be provisioned with free licenses for Data Cloud and Tableau. Continue reading “Salesforce Announces Free Data Cloud and Tableau “
Salesforce AI: An Overview
Artificial Intelligence (AI) has flooded the tech space in the past year. Chat GPT by OpenAI is the biggest player to shake things up and reach the everyday web user. AI is not new for Salesforce, with Einstein on the scene since 2019, it’s no surprise that Salesforce is ready for a fast-paced evolution of its product offering to align with current demand.
Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this. Continue reading “Account Optimizer for Account Engagement”
Marketing App Extensions for Account Engagement
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
Continue reading “Marketing App Extensions for Account Engagement”