Email marketing continues to be a strong channel for B2B and technology can help you reach a highly personalised communication strategy for your audience.
Continue reading “Email marketing in 2017: The only thing that’s changed is everything”
Author: Nicola Hodd
How to run your email campaigns at Christmas
With just a little over a week to go until Christmas, we have undoubtedly already seen a deluge of offers and incentives to encourage us to part with our cash in the run up to the festive season.
Continue reading “How to run your email campaigns at Christmas”
8 Ways to Improve Your Email Marketing Performance
It’s more important than ever to send targeted, personalised emails that your prospects want (and are expecting) to receive. When thinking about planning for 2017, consider these top tips to improve your email marketing strategy and start getting the most out of your communications. Continue reading “8 Ways to Improve Your Email Marketing Performance”
6 Top Tips to Start Acting on Your Data
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
What is Pardot B2B Marketing Analytics?
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing campaigns and their impact on sales revenue. Put simply, it allows you to take credit for all that hard work you put in!
4 reasons why you should be using Marketing Automation
Okay, so this blog has been written with the tech industry in mind – and the prevalent use of Marketing Automation within tech companies.
Continue reading “4 reasons why you should be using Marketing Automation”
Essential 2017 Web Design Trends
This article includes some top tips on web design to attract, navigate, persuade and convert your potential web visitors in 2017. Being able to clearly demonstrate your offering and expertise whilst making it easy for visitors to find the information they need is key. Yes we want it to look pretty, but everything also needs a function! Continue reading “Essential 2017 Web Design Trends”
How to ensure leads don’t go cold this winter
Leading up to Christmas can be a challenging time for marketers in their attempt to meet targets, boost sales and ensure high engagement – when your audience are somewhat pre-occupied with mince pies and bombarded with hundreds more promotional messages! Continue reading “How to ensure leads don’t go cold this winter”
Why SEO should always complement your content marketing
Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business! Continue reading “Why SEO should always complement your content marketing”
Understanding Pardot’s Engagement Studio
In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to be aware of when setting up your nurture programs in Engagement Studio.
What’s new with Pardot’s Engagement Studio?
Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality and creating new nurture programs.
Continue reading “What’s new with Pardot’s Engagement Studio?”
5 reasons you need a Content Marketing Strategy right now
It’s clear that the B2B buying cycle has changed dramatically in recent years with buyers typically finding out the information they need without any interaction with a sales rep.
Continue reading “5 reasons you need a Content Marketing Strategy right now”