Why SEO should always complement your content marketing

by Nicola Hodd - November 18, 2016
Why SEO should always complement your content marketing

Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business!

This is an interesting take on how the two can work in unison to learn a visitors intent and help build a content strategy that works.


SEO isn’t about keywords or phrases alone, and effective content marketing is more than just crafting articles and other forms of online content around high-volume keywords that will drive a lot of traffic.

Keyword analysis should be used as a way to study and better understand your customers. The goal should be to know them — their needs and preferences, their problems and worries — on an individual level.



Related Content

Get In Touch

Whatever the size and sector of your business, we can help you to succeed throughout the customer journey, designing, creating and looking after the right CRM solution for your organisation