As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.
Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
Continue reading “Privacy Policies: Have we Really Learned from GDPR?”
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
Continue reading “How to Ensure Stakeholder Buy-in for Marketing Automation Success”
Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?
Continue reading “How to Develop your Lead Scoring Degradation Strategy”
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
Continue reading “Q&A: Integrating Google Analytics and Adwords with Pardot”
Engagement Studio enables marketers to nurture prospects with customised paths of emails which can be personalised depending on each prospect’s behaviour or criteria that we know about them.
Continue reading “Keeping up to date with Engagement Studio”
The Salesforce User Sync is a piece of the greatest functionality for Pardot. It makes the job of a Pardot admin simpler by synchronising Salesforce users to Pardot. Continue reading “The Salesforce User Sync (Legacy version)”
Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two obvious use cases.
Continue reading “Dynamic lists are the secret weapon to spring clean your Pardot account”
It’s no surprise that a new report from Certain and Heinz Marketing shows that fewer than 20% of companies can tie event revenue back to their event budgets. Event management and tracking is a common challenge due to the combination of online and offline elements. Continue reading “Only 20% Of B2B Marketers Can Tie Revenue To Live Events”
One of the things I love about marketing is that there are very few aspects where there are “right” or “wrong” answers; every week we see debates on campaigns such as the recent Brewdog Pink IPA.
With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one of the most frequent feature requests for Pardot was enabling SSL for Pardot vanity URLs.
Previously, Pardot only had an SSL certificate for the go.pardot.com URL, meaning that it was unable to support HTTPS in vanity domain URLs. For HTTPS websites, Pardot administrators needed to use the go.pardot.com URLs when embedding forms and other Pardot content to avoid prospects seeing a warning message.
Pardot has recently announced in the success community that SSL for vanity domains will be available from February 1st, and some customers have started to see this functionality appear in their account this week.
With the release just around the corner, we are awaiting the documentation from Pardot in terms of the specific technical information, then we will provide a more detailed overview.
I am pleased to announce that this feature finally has a release date! SSL for Vanity Domains will be available to *all* Pardot customers on February 1, 2018. Thank you for your patience through the long wait for this delivery. Keep an eye out for a blog post for more information.
Articles such as the one below from Huffington Post are becoming more and more common, as the importance of email personalisation becomes more widely recognised. Over the past couple of years we’ve seen focus on mobile-responsive emails, interactive emails and the integration of social sharing options into email. However Continue reading “3 Quick Tips to Boost Your Email Marketing ROI This Year”
Despite marketers across the EU having GDPR on their radars as a cause for concern in 2018, Mike O’Brien correctly identifies that GDPR should be seen as a positive influence on marketers which provides several opportunities.
GDPR offers marketers the chance to rebuild trust with customers who associate marketers with the absuse of long email lists of non-opt-in data.
Most importantly, it’s a chance to revisit marketing databases refine the lists down to communicate with prospects who will engage with your content. It’s also a perfect opportunity to use Email Preference Centers to allow prospects to indicate which types of communications they want to receive from you.
In 2018, marketers will recognise that sending targeted communications to engaged prospects is a win-win for all parties.
Ending on a positive note
Whether you’re a juggernaut like Google, which has four data processing centers in Europe alone, or a marketer with data on a single person in Poland, the GDPR is applicable to you. And while it certainly presents significant obstacles, there is also a huge opportunity.