All About Pardot Mailability

One of the greatest new features of the Summer '21 release allows you to know more about Pardot mailability. But...

My Favourite Features of the Pardot Summer ’21 Release

Over the past years, we have seen many great additions to Pardot, including new feature releases and user experience improvements....

Do you really need that Custom Redirect?

Whenever I support my customers with Pardot clean-up tasks, I am always scared to look at the custom redirect page....

How to Build Smart Segmentation Lists

Segmentation lists are crucial for every email communication strategy, as they form the target audience you would like to reach....

Pardot Tracking with UTM Parameters

Do you find it hard to identify entry points for your digital marketing campaigns? With UTM Parameters you can easily...

Configure Salesforce User Sync for Pardot

Salesforce User Sync is an excellent feature that lets you create and manage your Pardot users in Salesforce. After you...

Pardot Email Logging in Salesforce

We all dream of an ideal world, where sales and marketing come hand in hand in Salesforce. But the biggest...

5+1 Steps for Sending Successful Emails

Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions....

Remove Pardot Tests from your Reporting

During campaign execution it is important to run a few Pardot tests to make sure everything is working correctly. However,...