Author: Dorottya Dvorak

Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or...

Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They...

Let's imagine a library before we talk about Account Engagement (Pardot). Books are organised by genres to separate shelves and...

With Salesforce's Analytics Studio, it is no longer difficult to create a connection between marketing execution and performance. However, there...

The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter...

As global companies tend to improve user experience nowadays, Pardot's localisation feature provides the best solution to this simple problem....

Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement....

Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion...

As a B2B marketing platform, Pardot offers out-of-the-box connections to Leads, Contacts, Accounts and Opportunities. But what if you want...