Validate your Email Sending Domain in Account Engagement (Pardot)
One of the changes for Account Engagement in the Spring 23 Release is a new way to validate your email sending domain. If you’ve been…
Define Your Global Marketing Strategy with Account Engagement
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We've seen the introduction…
Why You Need to Stop Using Completion Actions on Custom Redirects
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in a cookie-free…
Everything you need to know about Engagement History in Pardot
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable…
Let’s talk about Pardot Sandboxes
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer '20 release. This seemed to herald a shift towards better development…
Do you actually need Pardot Business Units?
This is the first blog in the Migrating to Pardot Business Units series. Let's look at the first question you should ask yourself when considering…
Migrating to Pardot Business Units: Blog Series
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units…
Boost your Customer Experience with NPS Surveys in Pardot
NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score…
3 Steps to the Perfect Re-Engagement Campaign
So you want to run a Re-Engagement Campaign in Pardot? Maybe you've been doing some list cleaning and discovered you had more inactive prospects than…
